SocialBizNow: Social Media and Online Marketing for Business

Facebook Announces Graph Search

by Roohi Moolla on January 15, 2013 · 0 comments

tagged as Facebook, Graph Search, Next Big Thing in Facebook,Google,LinkedIn,Marketing,News,Social Media,Yelp

Facebook announced its “next big thing” this morning at a live press conference in Menlo Park: Graph Search – the ability for a Facebook user to search Facebook’s 1 billion users, 240 billion photos and 1 trillion connections with queries such as:

photos of my friends before 1990
photos of friends who have been to Yosemite National Park
people who have been product managers and who have been founders.
ASA Ames Research Center employees who are friends with Facebook employees.
Friends of my friends who are single females in San Francisco, Calif., and who are from Argentina.

Graph Search allows you to refine your search options and drill down to a specific person, object or connection, and is “privacy aware”.

The implications for recruiting and business applications are huge – and the impact on Google, LinkedIn and even Yelp is yet to be determined.

Facebook’s announcement:

http://newsroom.fb.com/News/562/Introducing-Graph-Search-Beta

CNET’s coverage (with live comments):

http://live.cnet.com/Event/Facebook_unveils_what_its_building

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Facebook Introduces Facebook Gifts…and Raises the Stakes in the Battle over Customer Identity

Yesterday, Facebook launched Facebook Gifts, a new social gifting service that allows users to send physical gifts to their friends, the result of Facebook’s May acquisition of mobile e-commerce app Karma for $80 million. [Facebook used to have a Gift Shop application that allowed users to send virtual gifts in the form of images, but that was discontinued in August 2010.] “Every day, millions of people share special moments with their friends on Facebook by saying “Happy Birthday,” “Congratulations,” or simply, “I’m thinking of you.” Now there is another way to celebrate those moments. Starting today, you can give real gifts to [...]

by Roohi Moolla on September 28, 2012 · 1 comment

tagged as Customer Identity, Facebook, Facebook Gifts, Privacy, Security in Business,Customers,Facebook,Google,Marketing,Social Media

eBay’s New Logo – Love It or Hate It?

Epic fail, eBay. Why are so many companies messing with their great branding - their memorable, funky-filled-with-personality logos and coming up with these bland, boring, dull non-logos-plainer-typeface thingies? Gap, Microsoft (ok they needed something, but not what they came up with), eBay…next thing you know, we’ll have Apple leaving it’s iconic apple-with-a-bite-out-of-it and going to a single-line-circle and calling it the “modern” version…holy kamoly….

by Roohi Moolla on September 13, 2012 · 1 comment

tagged as Branding, eBay, Logo, New in Brand Management,eBay,Marketing,Reviews,Social Media

How to Deliver a Great Customer Experience aka It’s About the Customer, Stupid

Why is a great Customer Experience so challenging for businesses to deliver? Shouldn’t delivering an incredible, remarkable, excellent experience to the customer be the most important objective before, during and after every transaction because after all, a happy customer is likely to be a loyal customer, perhaps spend more and even evangelize your brand on your behalf? Shouldn’t extreme customer service be the Holy Grail for every business? Why is Customer Care, Customer Service and Customer Experience still such an afterthought for so many companies? I think it’s because up until now, if a company provided mediocre or poor customer [...]

by Roohi Moolla on September 4, 2012 · 0 comments

tagged as Customer Experience, Personalization, Social Sharing, Viral Video in Brand Management,Business,Communication,Customers,Facebook,Marketing,Social Media,Twitter,YouTube

CNN and Facebook Team Up for 2012 Election Insights

CNN and Facebook have partnered to produce a new interactive Facebook app and newly unveiled this week that’s directly embedded in CNN’s website known as Facebook-CNN Election Insights. Powering the experience is Mass Relevance, a social integration platform and service provider that has powered some of the most heavily trafficked integrated social experiences online in recent months, including the NBC Olympics Twitter Tracker and the American Idol Nation Fan Hub. If you haven’t seen it yet, take a look, it’s pretty cool – the tool displays interactive, real-time charts and visualizations using Facebook’s built-in metrics tools aka Insights to gauge how [...]

by Roohi Moolla on August 30, 2012 · 0 comments

tagged as 2012 Election, Biden, CNN, Facebook Election Insights Tool, Mass Relevance, Obama, Romney, Ryan in Brand Management,Business,Communication,Facebook,Marketing,Metrics,News,Social Media

Is it OK to Ask Your Customers for a Yelp Review?

Michael Luca, Assistant Professor of Business Administration at Harvard Business School, wrote a really good anlaysis on Harvard Business Review entitled “Yelp Is Leaving Chains Behind”, on the real impact of Yelp and its review and ratings system on a business’s bottom line. Michael conducted research and studied records on 3,582 restaurants that were in business in Seattle at any point from 2003—2009 and discovered that increases in independent or small chain restaurants’ Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets. It’s also a great example of how important it is to measure [...]

by Roohi Moolla on February 2, 2012 · 0 comments

tagged as Harvard Business School, Michael Luca, Reviews and Ratings, Yelp in Business,Customers,Entrepreneurship,Social Media,Start-ups,Yelp

Facebook Timeline Finally Available To Everyone Worldwide

Facebook has announced an update on the Facebook blog today that the rollout of Timeline, its new profile page concept and layout, is now available wordwide. Timeline was originally introduced at the Facebook f8 conference on September 22, 2011, but was limited to only a few people and those who took the time to install the “developer” version (yes, for geeks like me who couldn’t wait). Timeline is, according to Facebook, “…a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story”. It looks completely different from the “old” Facebook, which was [...]

by Roohi Moolla on January 24, 2012 · 1 comment

tagged as Available, Facebook Timeline, Privacy, Settings, Worldwide in Facebook,Facebook,How-To,Marketing,News,Privacy,Social Media

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

Editorial: An Open Letter to Cirque de Soleil

Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]

by Roohi Moolla on December 17, 2011 · 2 comments

tagged as Cirque de Soleil, No Photos, San Francisco, Social Networking, Totem, Visibility in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology

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