Facebook's New Timeline

Facebook has announced an update on the Facebook blog today that the rollout of Timeline, its new profile page concept and layout, is now available wordwide.

Timeline was originally introduced at the Facebook f8 conference on September 22, 2011, but was limited to only a few people and those who took the time to install the “developer” version (yes, for geeks like me who couldn’t wait).

Timeline is, according to Facebook, “…a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story”. It looks completely different from the “old” Facebook, which was just a “wall” of posts and comments – now, it looks like this: read more…

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WordPress Workshop Part 4: The Wonderful World of Plugins

In this one-hour webinar, we cover the Wonderful World of Plugins for WordPress, including: What is a Plugin The “Secret World” of Plugins How to Find a Plugin How to Assess a Plugin How to Install a Plugin The Top most useful WordPress Plugins Click here to see Part 1 – An Introduction to WordPress CLICK HERE to see the file in Windows Media Player (WMV) DOWNLOAD the Presentation Slides – PDF

 by Roohi Moolla on January 23, 2012 · 0 comments

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Twitter Announces Enhanced Profile Pages

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Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

 by Roohi Moolla on December 19, 2011 · 0 comments

tagged as , , , , , , , , , in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

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Editorial: An Open Letter to Cirque de Soleil

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Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]

 by Roohi Moolla on December 17, 2011 · 1 comment

tagged as , , , , , in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology

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Social Media Around The World 2011

A great presentation from Steven Van Belleghem, Marloes Eenhuizen  and Elias Veris of InSites Consulting, a European market research company that like to call themselves “change agents” rather than market researchers, on stats, figures and really interesting factoids about the state of Social Media all around the world in 2011. Love their “who we are”…:“We are a crazy blend of academic visionaries, passionate marketers and research innovators who are determined to challenge the status quo by taking research forward every day and bringing a sense of ‘coolness’ to it.” And here’s the presentation: Social media around the world 2011

 by Roohi Moolla on December 7, 2011 · 0 comments

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Facebook Settles FTC Charges of Consumer Deception and Privacy Promises

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Facebook, the most popular social network in the world with close to 800 million users, has agreed to settle Federal Trade Commission charges against Facebook that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing that same information to be shared and made public. In a blog post on November 29th, Mark Zuckerberg, CEO and Founder of Facebook made a  ”Commitment to the Facebook Community” that addresses the FTC settlement and outlines steps he’s taking to comply with the agreement. The FTC complaint against Facebook lists a number of instances in which Facebook [...]

 by Roohi Moolla on December 6, 2011 · 3 comments

tagged as , , , in Business,Facebook,Facebook,News,Social Media

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SEO Basics for WordPress

SEO Basics for WordPress This slide presentation explains Search Engine Optimization and how to implement effective SEO in your WordPress website or blog. What is SEO? How do most people find information today? Via online search. In fact, 98% of purchasing decisions are made today by visiting a business website first. The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines. More visibility = more traffic Search Engine Optimization refers to the process of analyzing your website and improving [...]

 by Roohi Moolla on November 29, 2011 · 4 comments

tagged as , , , in Blogging,Business,Google,How-To,Marketing,SEO,Social Media,Websites,WordPress

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Some Rules Are Meant To Be Broken…

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[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

 by Roohi Moolla on November 20, 2011 · 0 comments

tagged as , , , , , , , , , , , , , , , , , , in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

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WordPress Workshop Part 2 – Creating a Basic WordPress site

This is the 2nd WordPress Workshop in an 8-part series on WordPress. This segment explains How to Setup and Install a basic WordPress website/blog. It also looks at the WordPress Dashboard, and some of the basic settings in WordPress. This webinar covers: Welcome – Introduction Review What is WordPress? The Difference between WordPress.org and WordPress.com Exporting a Blog from WordPress.com Top features of WordPress How To Use WordPress to build a website Creating a Basic WordPress site Select a Host Install WordPress Requirements Hosting Provider 5-minute install The Dashboard User, Password Permalinks Multiple Authors Posts, Pages Appearance Widgets Media Library [...]

 by Roohi Moolla on November 20, 2011 · 0 comments

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How To Post a Comment to Facebook Business Page as Yourself

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I recently received a Facebook question from someone who’s become a volunteer Facebook Page Administrator for her son’s school – a question I’ve had a few times on how to post a comment to a Facebook Page as yourself if you’re the administrator of the page: Q. Greetings Roohi, I hope this finds you well. I wanted to ask you this: I have become an administrator for my son’s school. Even when I am not signed on as the admin for using the page, if I want to write a comment on the school’s FB page it shows me as [...]

 by Roohi Moolla on November 19, 2011 · 5 comments

tagged as , , , in Facebook,Facebook,How-To,Social Media

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WordPress Workshop – Part 7: Content Is King

This is the 7th WordPress Workshop in an 8-part series on WordPress. The topic is How to Create a Successful Blog with great content – “Content Is King”. This webinar covers: • 3 Keys to a successful Blog • Types of Posts • When to Post • Where to get Blog Ideas • How to Sustain your Blog • How to build your Readership You can watch the video and/or view the slide deck as a PDF. Click here to view as a PDF Click here to see Part 1 – An Introduction to WordPress

 by Roohi Moolla on November 19, 2011 · 0 comments

tagged as , , , , , , in Blogging,Brand Management,Communication,How-To,Marketing,Metrics,SEO,Social Media,Video,Vimeo,WordPress

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Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

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Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

 by Roohi Moolla on November 18, 2011 · 2 comments

tagged as , , , , , , , in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

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United Breaks Guitars: The Power of One

Yes, this Youtube video of Dave Carroll and the story of his struggle with United Airlines for breaking his Taylor Guitar is from several years ago but worth re-posting – a great example of the power of the digital citizen and how one person can sway the opinion of millions with a simple, great story, imaginative delivery and a few clicks of a keyboard.

 by Roohi Moolla on October 20, 2011 · 1 comment

tagged as , in Business,Social Media,YouTube

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