From the monthly archives:

March 2011

How To Convert Your Facebook Personal Profile to a Business Page

Facebook has recently announced an easy new way to convert your Facebook Personal Profile to a Business page. However, this process is meant for only those individuals who have setup a personal profile for their business, mistakenly thinking they were setting up a business page, and has some very strict limitations. One of the main advantages for converting your personal profile to a Business page is to convert all your friends into “Likes” of your business. This is NOT for people who use their personal profile to communicate with friends, family, colleagues and associates to suddenly decide that all these [...]

by Roohi Moolla on March 31, 2011 · 6 comments

tagged as Business Page, Convert, Facebook, How-To, Instructions, Personal Profile, Steps in Facebook,Facebook,How-To,Social Media

How To Download Your Facebook Content

Why should you download your Facebook content? The obvious reason is that anytime you’re storing information on someone else’s website, you should always have a copy for yourself, just in case that company disappears, changes its policies, loses its data, has its servers hacked, changes its rules about what you have access to and so on. Another reason is in case you ever want to upload your data again somewhere else, it’s much easier to do so from your own copy of your data, than to try and figure out how to migrate your content from one website to another, [...]

by Roohi Moolla on March 31, 2011 · 3 comments

tagged as Download Content, Facebook, How-To, Instructions, Steps in Facebook,Facebook,How-To,Social Media

What is a Hashtag? (aka that # symbol in Twitter)

It seems there’s much confusion over Twitter Hashtags for those who are new to Twitter, so I think it’s a good time to write a blog to answer some of the most Frequently Asked Questions I’ve been asked on the topic: What is a Hashtag? A Hashtag is simply a word or collection of words that categorize a tweet, embedded as part of the tweet itself. Because a Hashtag is prefaced by a # symbol, the Hashtag becomes a clickable link by which a user can then find other tweets related to that category. The official definition of a Hashtag [...]

by Roohi Moolla on March 29, 2011 · 1 comment

tagged as # symbol, FAQ, Hashtag, How To Use, tweet, Twitter in How-To,Logos,Marketing,Social Media,Twitter

3 Challenges with PR for Small Businesses

Public Relations, or PR, is one of those things small businesses all think about because there’s something really special about getting featured in your favorite blogs, in your local newspaper, and perhaps making national headlines, plus the fact that you can get lots of exposure for your business and yourself. Here are a few challenges that small businesses can face when trying to tackle PR: 1. PR is so hits-based that you can win some, you can lose some You might easily see an amazing month where the press loves you, your traffic skyrockets, and your sales also go through [...]

by dannywong on March 29, 2011 · 0 comments

tagged as Announcements, challenges, PR, Press, public relations, Publications in Brand Management,Business,Communication,Entrepreneurship,Marketing,PR,Social Media

How To Create A Custom Facebook Business Page

Once intentionally the exclusive arena for college-students to hang out and socialize online, businesses are now flocking to Facebook in droves. In the past two years, Facebook has recognized the huge marketing potential it has and is finally embracing it by making its platform much more business-friendly. The sheer number of people on Facebook (500 million and counting) and the average amount of time people spend on Facebook (5+ hours per month and counting) is reason enough for marketers and businesses to get excited. The amount of personal information that can be mined up, down and across Facebook’s many, many [...]

by Roohi Moolla on March 28, 2011 · 5 comments

tagged as Custom Page, Facebook, Involver, Static HTML, Welcome Tab in Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

Social Media Logos – Part 2

Finally, here are more Social Media logos for those of you who are always looking for logos for various presentations etc. A word of caution – many companies have strict requirements and rules on how and where their logos are used, so make sure you follow their policies. Where possible, I’ve included links to their logo policy in this article. For more Social Media logos, go to Part 1 of this post. Vimeo - http://www.vimeo.com Vimeo is a video and filmmaking community – “Vimeo was created by filmmakers and video creators who wanted to share their creative work, along with intimate [...]

by Roohi Moolla on March 25, 2011 · 0 comments

tagged as Del.icio.us, Digg, MySpace, Slideshare, Social Media Logos, Vimeo in Logos,Slideshare,Social Media,Vimeo

How Much Is A Customer Worth To Your Business?

Do you know how much a customer is really worth to your business? Many small businesses think of their customers as one-time, single purchase customers. But think about it – a customer doesn’t necessarily make just one purchase from a business. In fact, getting repeat customers by building ongoing relationships is the heart of good marketing. It’s one of the reasons that social media is so appealing to marketers – it gives business the opportunity to connect and engage with customers and build ongoing relationships through other marketing channels that were previously unavailable. Add to that the fact that social [...]

by Roohi Moolla on March 25, 2011 · 0 comments

tagged as Cost of Acquisition, customer, Lifetime Value, ROI in Advertising,Business,Entrepreneurship,Marketing,Social Media,Start-ups

5 Famous Traits your Social Media Hire should Possess

Can just anyone direct and implement a successful social media initiative? Do you remember playing sports in school and you were the team captain having to choose players from the lot of those who showed up. The other team picked first and it came down to the last player that you were stuck with? “I guess he/she’ll do.” Now, imagine if that game were a major championship with it all riding on the line. The success of your social media endeavors should never come down to an I guess he or she’ll do. When your organization ventures into the world [...]

by Frankie Frederick on March 22, 2011 · 0 comments

tagged as How To Hire Social Media, Social Media Communication, Social Media Guru, Social Media Traits in Business,Communication,Editorials,Marketing,Social Media

Headline Headaches? 10 Tips on How to Write a Great Blog or Article Headline

Blogs are no different from any other piece of content you put together. Creating a headline that grabs the attention of a reader is no easy feat, though. Your blog or article or email headline needs to be snappy, attention-grabbing and succinct – all at the same time. Use these tips to create a great headline: Headlines should be clear, strong and engaging – make sure your headline is relevant to the content in your article Make sure your headline contains keywords from the article/blog. Do not use innuendo or subtlety in headings – users scan QUICKLY and need to [...]

by Roohi Moolla on March 21, 2011 · 0 comments

tagged as Articles, blogs, email, Headlines, Top 10 Tips in Advertising,Blogging,Communication,Email Marketing,Marketing,Social Media

Those Whippersnappers are Your Customers

We would all love a flood of new customers. Not many of us would deny that statement. However, many of the challenges of our day-to-day business battles revolve around keeping the customers we have, making them happy, getting them to buy more and prodding them to tell a friend or relative about our products or services. It’s not every day we get a chance to actually stay “top of mind” with our customers and truly have a conversation with them. Even top sales personnel sometimes don’t interact with a customer for weeks and even months.

by Frankie Frederick on March 4, 2011 · 1 comment

tagged as Customer Acquisition, Customer Retention, Engagement, Social Media Marketing, Top of Mind in Communication,Editorials,Marketing,Social Media

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