Michael Luca, Assistant Professor of Business Administration at Harvard Business School, wrote a really good anlaysis on Harvard Business Review entitled “Yelp Is Leaving Chains Behind”, on the real impact of Yelp and its review and ratings system on a business’s bottom line. Michael conducted research and studied records on 3,582 restaurants that were in business in Seattle at any point from 2003—2009 and discovered that increases in independent or small chain restaurants’ Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets. It’s also a great example of how important it is to measure [...]
by Roohi Moolla on February 2, 2012
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tagged as Harvard Business School, Michael Luca, Reviews and Ratings, Yelp in Business,Customers,Entrepreneurship,Social Media,Start-ups,Yelp
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Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]
by Roohi Moolla on December 17, 2011
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1 comment
tagged as Cirque de Soleil, No Photos, San Francisco, Social Networking, Totem, Visibility in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology
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