From the category archives:

Business

Have Project, Will Travel: Top 10 Tips for Successful Technology Outsourcing

If you were to travel to the outer reaches of Mongolia for 3 months, what would you do? Would you be spontaneous, hop on a plane and take only a few essentials in a small backpack? Or would you plan ahead, find out what you can about the language and culture, research the best way to travel there and back, figure out what visas you need etc.? For some, the less you prepare, the more “spontaneous” the trip – but there’s also a greater risk of running into problems and unknowns. Think of outsourcing as very similar to travelling. When [...]

by Roohi Moolla on May 29, 2011 · 2 comments

tagged as Capacity, Deliverables, Managing, Outsourcing, Project, Technology, Tips, Vacations in Business,Entrepreneurship,Marketing,Outsourcing,Social Media,Start-ups,Technology

New Facebook Feature for Fan Page Administrators: Easy Page Wall Access and Viewing (Finally!)

Facebook just rolled out a brand new Fan Page feature with very little fanfare but which will mean a lot to busy Social Media Managers who manage multiple Facebook Fan Pages. The new feature is on the left of your Personal Profile menu and gives you direct access to Facebook Fan Pages you administer: From the “Pages” link, you can: View all the Pages you administer within your wall/feed area Get a snapshot view of their activity and statistics including Total Likes and Weekly Actives (the number of people who have interacted with or viewed your Page or posts) Click [...]

by Roohi Moolla on May 18, 2011 · 0 comments

tagged as Access, Administrators, Business Pages, Facebook, Fan Pages, Feature, Pages Wall, Viewing in Business,Facebook,Facebook,How-To,Marketing,News,Social Media

34 Things To Do On LinkedIn (other than Post Your Resume)

LinkedIn is another of the four Grande Dames of social networks (the big 4 are Facebook, Twitter, LinkedIn, YouTube at the moment, by number of users and social popularity). Think of LinkedIn as an online, dynamic rolodex and resume all rolled into one. It’s the ultimate in a living, breathing resume because it’s constantly active (or should be) and reflects the past and present you as well as being the preferred way to connect online for professional networking. More and more companies are leveraging and mining this massive database of online resumes to find talent, recruit new hires and find [...]

by Roohi Moolla on May 17, 2011 · 6 comments

tagged as Groups, Jobs, LinkedIn, marketing, Resume, To Do, Twitter in Business,LinkedIn,Marketing,Social Media

A Web of One: How Facebook and Google Are Isolating Us From What’s Important

This is a great video from TED, well worth watching. Eli Pariser, online organizer and MoveOn.org‘s Executive Director of Political Action, is the speaker, talking about how personalization and information filtering by giants like Facebook and Google are diminishing the quality of our information in our lives instead of increasing it.

by Roohi Moolla on May 16, 2011 · 0 comments

tagged as Eli Pariser, Facebook, Filtering, Google, Internet, Personalization, TED in Business,Communication,Facebook,Google,Marketing,Social Media,Web 2.0

18 Must-Do Basic Facebook Business Page Checklist for Social Media Managers

Whether you have your own business and are a Facebook “Do-It-Yourselfer” or a Social Media Manager setting up a Facebook business Page for another business, it’s easy to forget or lose track of some of the most fundamental tasks that need to be accomplished. In this blog post, I’ve compiled a list of the top 18 activities that you need to accomplish to set up a basic business Page on Facebook. The list also suggests a list of items you may need to accomplish each task. If you’re creating a business Page for yourself, you’ll need to gather this information for [...]

by Roohi Moolla on May 11, 2011 · 5 comments

tagged as Business Page, Checklist, Facebook, Marketing Managers, Setup in Brand Management,Business,Facebook,Facebook,How-To,Marketing,Metrics,PR,Privacy,Social Media

Editorial: The New Rules of Survival on the Social Internet

A Massachusetts teacher, June Talvitie-Siple, gets fired from her job because of disparaging comments she wrote about the school community on Facebook. Domino’s Pizza executives are caught blind-sided because they didn’t realize that employees have created and posted a YouTube video that shows them messing with customer food orders. The video gets millions of views, the employees are arrested and the ensuing scandal is graphic, public and online. A small southern California town, the City of Bell, gains notoriety when its city administrators and city councilors sky-high self-appointed salaries are exposed across the internet for the world to see. What’s [...]

by Roohi Moolla on May 10, 2011 · 0 comments

tagged as New Rules, Schism, Social Internet, Social Media, Socialnomics in Brand Management,Business,Editorials,Entrepreneurship,Marketing,News,Social Media,Technology

Never Say Never: Online Privacy in Real Estate Transactions

For most people, buying or selling a home is the single largest monetary transaction of their lives. For most buyers and sellers it is an undisputable “given” that the real estate agent/ broker that obtains or sees their personal/private information in the myriad of steps along the way knows the rules of privacy laws and would never compromise such information. Communicating their information to anyone not directly related to the transaction, including independent contractors or via the Internet or Social Media networks is outside the standard expectations of a home buyer or seller. NEVER SAY NEVER. Picture this, a true [...]

by Judith Delaney on April 29, 2011 · 0 comments

tagged as Facebook, Privacy, Real-Estate, Security, Social Media in Business,Facebook,Privacy,Security,Social Media

“Facebook In 14 Days!” – Book Pre-Orders begin today…

“Facebook in 14 Days! A Practical Guide to Get Your Business Online” is almost here! The official release date is set for May 17th, 2011. At 234 pages, this full-color practical manual is packed with information on how to get your business up and running on Facebook, and filled with step-by-step instructions, tips, How-Tos, worksheets, checklists and yes, my favorite – screenshots – so you can follow along with ease. Each chapter covers activities from Creating a Business Page, to Adding Content and Creating Custom Pages, plus several chapters dedicated to Promoting Your Page to visitors with strategies like Facebook [...]

by Roohi Moolla on April 22, 2011 · 2 comments

tagged as 14 Days, book, business, Facebook, Guide, online in Business,Communication,Facebook,Facebook,How-To,Marketing,News,Social Media

A Letter from Wildfire RE: Amazon Cloud Outage

Update! Email from Wildfire…”We are back online as of 7:04PM EST…” I just received this email from Wildfire, a great application I use to create contests for Facebook clients. The outage is affecting Foursquare, Hootsuite, Reddit and a bunch of other platforms. At the time of this post, it was almost 4pm PST – which is about 7pm on the US east coast – that’s a 12-hour outage (and counting)! ========================== Dear Wildfire Client, Due to unplanned outage of our infrastructure provider, Amazon Cloud (EC2), Wildfire promotions are currently not viewable. The outage began at 4:16 EST this morning. Unfortunately, [...]

by Roohi Moolla on April 21, 2011 · 0 comments

tagged as amazon, Cloud, Facebook, Outage, Servers Down, Wildfire in Facebook,Security,Social Media

Editorial: A Reply to Paige Craig “I Have Doubts Once I Think Of Women Founders Having Kids And Being Distracted From Work”

This post is a personal one – it’s an open reply to a post by Paige Craig, co-founder and CEO of BetterWorks, and an angel investor. Paige wrote a post on his doubts about investing in a woman entrepreneur after he found out she was pregnant, but after he’d already made the commitment to invest in her company. This is my direct response to him (after I realized my comment post was going to be really long!): A personal note to Paige Craig: For having the courage to be honest about your opinions, Paige – you’re to be congratulated – [...]

by Roohi Moolla on April 20, 2011 · 10 comments

tagged as Angel Investors, Entrepreneurs, Page Craig, Sheryl Sandberg, VC funding, Women Founders in Business,Editorials,Entrepreneurship,Start-ups

The Top 25 Reasons Businesses Fail at Social Media

Businesses are jumping onto Social Media in droves, but many aren’t succeeding and are completely mystified as to why their efforts aren’t bringing the results they expected. After all, they’ve been tweeting once a week for the last 3 months, so why don’t they have a thousand followers? And they put up a profile on Facebook, and posted directions to their store, so where are all the fans? And no, it’s not enough to simply setup an account and put a Twitter/Facebook/YouTube icon on your website, though it’s a start. The basics of social media marketing still seem to be [...]

by Roohi Moolla on April 15, 2011 · 0 comments

tagged as Businesses, Fail, Reasons, Social Media, Top 25 in Business,Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

Top 7 Fundamental Business Issues to Consider in Online Marketing

Understanding your business in the context of its industry and comparing it to the competitive landscape is an essential part of deciding how you’re going to proceed with an online marketing strategy. Take a good look at your industry’s landscape, and do some research to find out what’s happening. Look at these fundamental areas and consider how your business compares in the online landscape in your industry:

by Roohi Moolla on April 12, 2011 · 0 comments

tagged as Competitors, Geography, Market, Policies and Procedures, Product, Regulations, Size, Trends in Business,Competitors,Marketing,Social Media

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Editorial: A Reply to Paige Craig “I Have Doubts Once I Think Of Women Founders Having Kids And Being Distracted From Work”

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