From the category archives:

Start-ups

Is it OK to Ask Your Customers for a Yelp Review?

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Michael Luca, Assistant Professor of Business Administration at Harvard Business School, wrote a really good anlaysis on Harvard Business Review entitled “Yelp Is Leaving Chains Behind”, on the real impact of Yelp and its review and ratings system on a business’s bottom line. Michael conducted research and studied records on 3,582 restaurants that were in business in Seattle at any point from 2003—2009 and discovered that increases in independent or small chain restaurants’ Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets.  It’s  also a great example of how important it is to measure [...]

 by Roohi Moolla on February 2, 2012 · 0 comments

tagged as , , , in Business,Customers,Entrepreneurship,Social Media,Start-ups,Yelp

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Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

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Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

 by Roohi Moolla on November 18, 2011 · 2 comments

tagged as , , , , , , , in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

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Have Project, Will Travel: Top 10 Tips for Successful Technology Outsourcing

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If you were to travel to the outer reaches of Mongolia for 3 months, what would you do? Would you be spontaneous, hop on a plane and take only a few essentials in a small backpack? Or would you plan ahead, find out what you can about the language and culture, research the best way to travel there and back, figure out what visas you need etc.? For some, the less you prepare, the more “spontaneous” the trip – but there’s also a greater risk of running into problems and unknowns. Think of outsourcing as very similar to travelling. When [...]

 by Roohi Moolla on May 29, 2011 · 2 comments

tagged as , , , , , , , in Business,Entrepreneurship,Marketing,Outsourcing,Social Media,Start-ups,Technology

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Editorial: A Reply to Paige Craig “I Have Doubts Once I Think Of Women Founders Having Kids And Being Distracted From Work”

Paige Craig

This post is a personal one – it’s an open reply to a post by Paige Craig, co-founder and CEO of BetterWorks, and an angel investor. Paige wrote a post on his doubts about investing in a woman entrepreneur after he found out she was pregnant, but after he’d already made the commitment to invest in her company. This is my direct response to him (after I realized my comment post was going to be really long!): A personal note to Paige Craig: For having the courage to be honest about your opinions, Paige – you’re to be congratulated – [...]

 by Roohi Moolla on April 20, 2011 · 10 comments

tagged as , , , , , in Business,Editorials,Entrepreneurship,Start-ups

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How Much Is A Customer Worth To Your Business?

Customer

Do you know how much a customer is really worth to your business? Many small businesses think of their customers as one-time, single purchase customers. But think about it – a customer doesn’t necessarily make just one purchase from a business. In fact, getting repeat customers by building ongoing relationships is the heart of good marketing. It’s one of the reasons that social media is so appealing to marketers – it gives business the opportunity to connect and engage with customers and build ongoing relationships through other marketing channels that were previously unavailable. Add to that the fact that social [...]

 by Roohi Moolla on March 25, 2011 · 0 comments

tagged as , , , in Advertising,Business,Entrepreneurship,Marketing,Social Media,Start-ups

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