From the category archives:

Editorials

Editorial: An Open Letter to Cirque de Soleil

Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]

by Roohi Moolla on December 17, 2011 · 1 comment

tagged as Cirque de Soleil, No Photos, San Francisco, Social Networking, Totem, Visibility in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

Editorial: The New Rules of Survival on the Social Internet

A Massachusetts teacher, June Talvitie-Siple, gets fired from her job because of disparaging comments she wrote about the school community on Facebook. Domino’s Pizza executives are caught blind-sided because they didn’t realize that employees have created and posted a YouTube video that shows them messing with customer food orders. The video gets millions of views, the employees are arrested and the ensuing scandal is graphic, public and online. A small southern California town, the City of Bell, gains notoriety when its city administrators and city councilors sky-high self-appointed salaries are exposed across the internet for the world to see. What’s [...]

by Roohi Moolla on May 10, 2011 · 0 comments

tagged as New Rules, Schism, Social Internet, Social Media, Socialnomics in Brand Management,Business,Editorials,Entrepreneurship,Marketing,News,Social Media,Technology

Amazing Universe…

Math/Mother nature. Left-brain/right-brain. Art/Science. Yin/Yang. It’s all the same amazing universe…

by Roohi Moolla on April 22, 2011 · 0 comments

tagged as Math, Nature, Universe in Editorials,Technology

Editorial: A Reply to Paige Craig “I Have Doubts Once I Think Of Women Founders Having Kids And Being Distracted From Work”

This post is a personal one – it’s an open reply to a post by Paige Craig, co-founder and CEO of BetterWorks, and an angel investor. Paige wrote a post on his doubts about investing in a woman entrepreneur after he found out she was pregnant, but after he’d already made the commitment to invest in her company. This is my direct response to him (after I realized my comment post was going to be really long!): A personal note to Paige Craig: For having the courage to be honest about your opinions, Paige – you’re to be congratulated – [...]

by Roohi Moolla on April 20, 2011 · 10 comments

tagged as Angel Investors, Entrepreneurs, Page Craig, Sheryl Sandberg, VC funding, Women Founders in Business,Editorials,Entrepreneurship,Start-ups

Those Whippersnappers are Your Customers

We would all love a flood of new customers. Not many of us would deny that statement. However, many of the challenges of our day-to-day business battles revolve around keeping the customers we have, making them happy, getting them to buy more and prodding them to tell a friend or relative about our products or services. It’s not every day we get a chance to actually stay “top of mind” with our customers and truly have a conversation with them. Even top sales personnel sometimes don’t interact with a customer for weeks and even months.

by Frankie Frederick on March 4, 2011 · 1 comment

tagged as Customer Acquisition, Customer Retention, Engagement, Social Media Marketing, Top of Mind in Communication,Editorials,Marketing,Social Media

Realtors and Social Media: An Argument for Engagement

Many businesses are struggling to grapple with the concept of how social media can work for them in their business, not the least of which is the world of realtors and real estate. Many realtors still think of social media as that intangible, “virtual” place – the “world wide web”, an online place of bits and bytes where most interaction is with a computer or laptop or keyboard. It feels entirely at odds with the familiar, physical world of real estate, of homes and land, property and listings. But real estate isn’t just about the physical space that a person [...]

by Roohi Moolla on March 1, 2011 · 0 comments

tagged as community, Engagement, marketing, Realtors, Social Media in Business,Editorials,Facebook,LinkedIn,Marketing,Social Media,Twitter

Social Media in the Workplace – The Top 5 Security Issues for Small Business

If you’re a small business, you’ve heard by now that Social Media is a great online marketing tool and can ultimately be used to help improve your bottom line. It’s easy to use, relatively inexpensive, accessible at home, work or even on your mobile phone, and it levels the playing field for those of who want a voice in the digital world. For all these reasons, social media provides an excellent opportunity to connect with customers, conduct market research, improve customer service, promote your brand, establish yourself as an expert, build communities, have conversations and yes, increase business. But as [...]

by Roohi Moolla on September 17, 2010 · 0 comments

tagged as Employees, Performance, Privacy, Productivity, Reputation, Social Media, Viruses, Workplace in Brand Management,Business,Communication,Editorials,Facebook,Marketing,Privacy,Security,Social Media

10-Point Strategy for a Successful Social Media Campaign

Starting a Social Media campaign for your business can be completely overwhelming. Where do you begin? Should you set up a Twitter account and tweet away until you gather a following? Maybe a Facebook account would work better, with a few pictures of my dog and my budgie thrown in – what the heck, it’s all social, right? Ahem. Well, it depends on what you’re trying to accomplish. So in this blog, I’m going to help you sort out what you need to think about before you begin a social media campaign. 10-point Social Media Strategy This is a basic [...]

by Roohi Moolla on August 3, 2010 · 0 comments

tagged as campaign, Content, How-To, Ranking, Search Engine, Social Media, Strategy, Top, Traffic, website in Advertising,Blogging,Brand Management,Communication,Editorials,Email Marketing,Marketing,Social Media

How To Start your Social Media Campaign: Social Media Seminar July 29, 2010

Roohi Moolla on YouTube: Seminar on Social Media

What is Social Media? It’s all about the conversation..and how you have that conversation. This is an excerpt from a recent seminar given by Roohi Moolla, Founder of SocialBizNow, in Marin, California, on Social Media.

by Staff Writer on August 1, 2010 · 0 comments

tagged as conversation, Goals, Listening, seminar, Social Media, Strategy in Communication,Editorials,Marketing,Social Media,Technology

← Previous Entries

Editorials

Amazing Universe…

Editorial: A Reply to Paige Craig “I Have Doubts Once I Think Of Women Founders Having Kids And Being Distracted From Work”

Search

Recent Blog Posts…

Blog Categories

Archives

Editorials

Search

Recent Blog Posts…

Blog Categories

Archives

Tag Cloud