From the category archives:

How-To

Facebook Timeline Finally Available To Everyone Worldwide

Facebook has announced an update on the Facebook blog today that the rollout of Timeline, its new profile page concept and layout, is now available wordwide. Timeline was originally introduced at the Facebook f8 conference on September 22, 2011, but was limited to only a few people and those who took the time to install the “developer” version (yes, for geeks like me who couldn’t wait). Timeline is, according to Facebook, “…a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story”. It looks completely different from the “old” Facebook, which was [...]

by Roohi Moolla on January 24, 2012 · 1 comment

tagged as Available, Facebook Timeline, Privacy, Settings, Worldwide in Facebook,Facebook,How-To,Marketing,News,Privacy,Social Media

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

SEO Basics for WordPress

SEO Basics for WordPress This slide presentation explains Search Engine Optimization and how to implement effective SEO in your WordPress website or blog. What is SEO? How do most people find information today? Via online search. In fact, 98% of purchasing decisions are made today by visiting a business website first. The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines. More visibility = more traffic Search Engine Optimization refers to the process of analyzing your website and improving [...]

by Roohi Moolla on November 29, 2011 · 4 comments

tagged as Search Engine Optimization, SEO, Traffic, website in Blogging,Business,Google,How-To,Marketing,SEO,Social Media,Websites,WordPress

WordPress Workshop Part 2 – Creating a Basic WordPress site

This is the 2nd WordPress Workshop in an 8-part series on WordPress. This segment explains How to Setup and Install a basic WordPress website/blog. It also looks at the WordPress Dashboard, and some of the basic settings in WordPress. This webinar covers: Welcome – Introduction Review What is WordPress? The Difference between WordPress.org and WordPress.com Exporting a Blog from WordPress.com Top features of WordPress How To Use WordPress to build a website Creating a Basic WordPress site Select a Host Install WordPress Requirements Hosting Provider 5-minute install The Dashboard User, Password Permalinks Multiple Authors Posts, Pages Appearance Widgets Media Library [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as Basic WordPress Site, Beginner, Setup, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Social Media,WordPress

WordPress Workshop – Part 7: Content Is King

This is the 7th WordPress Workshop in an 8-part series on WordPress. The topic is How to Create a Successful Blog with great content – “Content Is King”. This webinar covers: • 3 Keys to a successful Blog • Types of Posts • When to Post • Where to get Blog Ideas • How to Sustain your Blog • How to build your Readership You can watch the video and/or view the slide deck as a PDF. Click here to view as a PDF Click here to see Part 1 – An Introduction to WordPress

by Roohi Moolla on November 19, 2011 · 0 comments

tagged as Blog Ideas, Blog Posting, Build Readership, How-To, Successful Blog, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Metrics,SEO,Social Media,Video,Vimeo,WordPress

Those Pesky Facebook Thumbnails…And How To Get Them To Work

One of the ways to add more content to Facebook posts is by adding a hyperlink to an external website (for example another web page or a video on YouTube). When you add a link, you may see those Facebook thumbnails on various posts – small image or video thumbnails that appear on the left side of many posts on your news stream or other people’s walls. The question is how do they appear, and why is it that sometimes when you try and post a link to a post, the image that you thought would appear as a thumbnail just [...]

by Roohi Moolla on August 28, 2011 · 1 comment

tagged as Facebook, How-To, Images, Link, Posts, Thumbnails in Facebook,Facebook,How-To,Marketing,Social Media,Websites

Don’t Be Afraid of the Big, Bad QR Code

I don’t see QR Codes fading into the realm of techno-gimmick anytime soon. A recent article in Print Solutions Magazine provides some compelling data that clearly suggests the opposite. The number of Americans who are only using mobile devices is dramatically increasing. From Print Solutions Magazine: “After all, one in five U.S. mobile phone owners uses the mobile Internet every day (“2011 Mobile Internet Attitudes Report,” Antenna Software). Not only this but according to On Device Research, 25 percent of U.S. mobile phone users are mobile only. In other words, they do not (or very rarely use) a desktop, laptop [...]

by jonsooy on August 2, 2011 · 0 comments

tagged as Brands, Engagement Marketing, Mobile, QR Codes, Smartphone in How-To,Marketing,Reviews,Social Media,Technology

How to Cross-Publish Posts from Twitter to Facebook

One of the ways you can share content between your social networks is to allow your accounts to connect or “sync” with each other. On Facebook, you can connect your Twitter account to your Facebook Page so that your “Tweets” automatically appear as Facebook Page posts on your Page Wall. You can also link your Twitter and Facebook accounts so that your Facebook posts appear as Tweets on Twitter. This means that you can share information with both your Twitter followers as well as your Facebook fans. How To Connect With Twitter There are several different ways you can connect Facebook with Twitter so [...]

by Roohi Moolla on July 24, 2011 · 1 comment

tagged as Application, Connect, Cross post, Facebook, Publish, Selective Tweets, Sync, Twitter in Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

To Post or Not To Post: How Often Should You Post on Facebook?

How Often Is Enough? One of the most common questions about posting on Facebook is “How Often is Enough – or Too Much?” The answer isn’t a simple one. The real question is “How often will my posts be seen by my visitors?” If you post too little, you defeat the whole purpose of being on Facebook, which is to stay top of mind and visible. If you post too much, you may become annoying, and even end up “Unliked” by visitors.

by Roohi Moolla on July 10, 2011 · 4 comments

tagged as Facebook, Planner, Posting, Schedule, tools in Communication,Facebook,Facebook,How-To,Marketing,Social Media

44 Excellent Free and For-A-Fee WordPress Themes

A WordPress theme is simply a type of template that helps give your blog or website a “look and feel” with colors, layout and structure. Some themes have more features, bells and whistles like image sliders, fade-in/fade-out effects and embedded video capability. A theme “sits” on top of the underlying WordPress Content Management framework when you build a blog or website with the WordPress platform, and is usually customizable to some extent so that you can tailor the theme more specifically to your needs. When you choose a theme, you’re committing your site to the design possibilities and the limitations [...]

by Roohi Moolla on May 22, 2011 · 4 comments

tagged as blogs, Flexible, Free, Grids, Portfolios, Themes, WordPress in Advertising,Communication,How-To,Marketing,Reviews,SEO,Social Media,WordPress

New Facebook Feature for Fan Page Administrators: Easy Page Wall Access and Viewing (Finally!)

Facebook just rolled out a brand new Fan Page feature with very little fanfare but which will mean a lot to busy Social Media Managers who manage multiple Facebook Fan Pages. The new feature is on the left of your Personal Profile menu and gives you direct access to Facebook Fan Pages you administer: From the “Pages” link, you can: View all the Pages you administer within your wall/feed area Get a snapshot view of their activity and statistics including Total Likes and Weekly Actives (the number of people who have interacted with or viewed your Page or posts) Click [...]

by Roohi Moolla on May 18, 2011 · 0 comments

tagged as Access, Administrators, Business Pages, Facebook, Fan Pages, Feature, Pages Wall, Viewing in Business,Facebook,Facebook,How-To,Marketing,News,Social Media

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