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Advertising

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

by Roohi Moolla on November 18, 2011 · 2 comments

tagged as Constant Contact, Facebook, Fall 2011, LinkedIn, Small business, Social Media Marketing, Social Media Survey, Twitter in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

Four Great Cloud Tools for Business

My Father always told me to “use the right tool for the job”. Most of our customers tell us that GPnet™ is the best supply chain management tool they have ever used. Leveraging the power of the internet to control inventory, order products and supplies and manage documents has never been easier. It’s all in one place; a true high tech supply-chain management solution. We are proud to bring supply chain management to the cloud but what other great applications are there to help streamline your operations? As we all become drawn to the cloud, mobile devices and all the [...]

by jonsooy on August 4, 2011 · 1 comment

tagged as Cloud Tools, DropBox, Google Docs, GoogleDocs, GPnet, Prezi, Tungle.me in Advertising,Business,Communication,Google,Marketing,Reviews,Social Media,Technology,Web 2.0

Let’s Get Personal: What Facebook Ads Can Do For Your Business

Leo Burnett, an American advertising icon, once said “…in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’…” That sentiment couldn’t be more true today, in the Age of Information and mass media. As the social media giant of today (who knows which company will bear that banner in a year or two from now?) – Facebook is the Ultimate Personalized Platform – a wealth of demographic and psychographic information. A true customer goldmine for marketers, it’s one of the primary reasons businesses are flocking to Facebook in droves.

by Roohi Moolla on July 17, 2011 · 0 comments

tagged as advertising, business, Facebook, Sponsored Ads, Stories in Advertising,Business,Facebook,Marketing,Social Media

44 Excellent Free and For-A-Fee WordPress Themes

A WordPress theme is simply a type of template that helps give your blog or website a “look and feel” with colors, layout and structure. Some themes have more features, bells and whistles like image sliders, fade-in/fade-out effects and embedded video capability. A theme “sits” on top of the underlying WordPress Content Management framework when you build a blog or website with the WordPress platform, and is usually customizable to some extent so that you can tailor the theme more specifically to your needs. When you choose a theme, you’re committing your site to the design possibilities and the limitations [...]

by Roohi Moolla on May 22, 2011 · 4 comments

tagged as blogs, Flexible, Free, Grids, Portfolios, Themes, WordPress in Advertising,Communication,How-To,Marketing,Reviews,SEO,Social Media,WordPress

Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

by Roohi Moolla on May 3, 2011 · 3 comments

tagged as engage, Listen, Manage, Measure, Monitor, Social Media in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

How To Create a Custom Page Reveal for Facebook Fans

You’ve seen them everywhere on Facebook – those fancy “reveals” that when you “Like” a page and become a fan you get to see a special bit of content, maybe a coupon, special offer or other “fan-only” cool stuff. And now you want to know how to do this for your own Business Page (without having to buy a Fan Page Editor). This is what’s known as a “Reveal” – and is an opportunity for you as a business to “reward” your fans when they land on your business Page. If you’re not a fan you see a sign that [...]

by Roohi Moolla on April 25, 2011 · 6 comments

tagged as Custom Page, Facebook, How-To, Reveal in Advertising,Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

How Much Is A Customer Worth To Your Business?

Do you know how much a customer is really worth to your business? Many small businesses think of their customers as one-time, single purchase customers. But think about it – a customer doesn’t necessarily make just one purchase from a business. In fact, getting repeat customers by building ongoing relationships is the heart of good marketing. It’s one of the reasons that social media is so appealing to marketers – it gives business the opportunity to connect and engage with customers and build ongoing relationships through other marketing channels that were previously unavailable. Add to that the fact that social [...]

by Roohi Moolla on March 25, 2011 · 0 comments

tagged as Cost of Acquisition, customer, Lifetime Value, ROI in Advertising,Business,Entrepreneurship,Marketing,Social Media,Start-ups

Headline Headaches? 10 Tips on How to Write a Great Blog or Article Headline

Blogs are no different from any other piece of content you put together. Creating a headline that grabs the attention of a reader is no easy feat, though. Your blog or article or email headline needs to be snappy, attention-grabbing and succinct – all at the same time. Use these tips to create a great headline: Headlines should be clear, strong and engaging – make sure your headline is relevant to the content in your article Make sure your headline contains keywords from the article/blog. Do not use innuendo or subtlety in headings – users scan QUICKLY and need to [...]

by Roohi Moolla on March 21, 2011 · 0 comments

tagged as Articles, blogs, email, Headlines, Top 10 Tips in Advertising,Blogging,Communication,Email Marketing,Marketing,Social Media

Using Online Contests to Create Buzz for Your Website

Launching an online contest is an emerging concept in the business world these days as it can be used as a great tool to bring attention to your business websites. Online contests like this one offered by Martin Levy are sometimes used by the businesses as a valuable part of their business marketing strategy that enhance the business reputation and help to gain competitive edge over the competitors dealing in the same businesses. Running an online contest through social media channels generates an excitement in the consumers to take part in it and helps you to grow your contact list, [...]

by Katty Simpson on February 27, 2011 · 0 comments

tagged as audience, Consumers, Online Contests, Participants, Publicity in Advertising,Business,Marketing,Online Contests,Social Media,Websites

Google launches online digital eBook service Google eBooks

Google is taking on online retail mammoths like Amazon and Apple and has launched it’s new online digital eBook service, Google eBooks. Users can now buy books through books.google.com/ebooks and read and access those books on a variety of devices, including tablets, computers, smartphones and open format e-readers. Starting Monday, Google released e-book buying and reading apps for Apple’s iPhone, iTouch and iPad as well as Android mobile devices.

by Roohi Moolla on December 6, 2010 · 0 comments

tagged as amazon, eBooks, Google, Online Digital Books in Advertising,Google,Marketing,News,Reviews,Social Media

Facebook Ads Reach 62.4% of All Online Americans

Online reach of social network advertising is growing rapidly, and Facebook is the glaring winner – for now. A study published by comScore on October 20th shows that Facebook ads reach 62.4% of all Americans online – 10 times as many of those who are on LinkedIn, and 20 times as many of those who are on Twitter. Facebook has historically had a dismal clickthru rate until recently, but perhaps it doesn’t matter anyway because of the sheer volume of traffic that now passes through Facebook? Seems to me that Facebook advertising could quickly become the equivalent of Google’s ad [...]

by Roohi Moolla on October 28, 2010 · 0 comments

tagged as advertising, Clickthru, Facebook, Traffic in Advertising,Business,Facebook,Marketing,News,Social Media

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