From the category archives:

Brand Management

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

Editorial: An Open Letter to Cirque de Soleil

Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]

by Roohi Moolla on December 17, 2011 · 1 comment

tagged as Cirque de Soleil, No Photos, San Francisco, Social Networking, Totem, Visibility in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

WordPress Workshop Part 2 – Creating a Basic WordPress site

This is the 2nd WordPress Workshop in an 8-part series on WordPress. This segment explains How to Setup and Install a basic WordPress website/blog. It also looks at the WordPress Dashboard, and some of the basic settings in WordPress. This webinar covers: Welcome – Introduction Review What is WordPress? The Difference between WordPress.org and WordPress.com Exporting a Blog from WordPress.com Top features of WordPress How To Use WordPress to build a website Creating a Basic WordPress site Select a Host Install WordPress Requirements Hosting Provider 5-minute install The Dashboard User, Password Permalinks Multiple Authors Posts, Pages Appearance Widgets Media Library [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as Basic WordPress Site, Beginner, Setup, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Social Media,WordPress

WordPress Workshop – Part 7: Content Is King

This is the 7th WordPress Workshop in an 8-part series on WordPress. The topic is How to Create a Successful Blog with great content – “Content Is King”. This webinar covers: • 3 Keys to a successful Blog • Types of Posts • When to Post • Where to get Blog Ideas • How to Sustain your Blog • How to build your Readership You can watch the video and/or view the slide deck as a PDF. Click here to view as a PDF Click here to see Part 1 – An Introduction to WordPress

by Roohi Moolla on November 19, 2011 · 0 comments

tagged as Blog Ideas, Blog Posting, Build Readership, How-To, Successful Blog, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Metrics,SEO,Social Media,Video,Vimeo,WordPress

Facebook Announces Partnership with Web Of Trust To Enhance Security

Facebook has just announced a partnership today with Web of Trust, a free tool that leverages crowd-sourcing to determine the “trust” factor of websites. WOT has built a database of “safe” websites based on the ratings of millions of users who have rated millions of websites based on their experiences. To rate a website, you need to have a WOT account (free) and download an add-on for the browser you use. The WOT add-on tells you which sites you can trust when using Google, Facebook, Twitter, Yahoo!, Bing, Wikipedia and other popular sites. The free add-on works with Firefox, Google Chrome, Opera, [...]

by Roohi Moolla on May 12, 2011 · 2 comments

tagged as Add-On, Browser, Facebook, Partnership, review, Security, Web Of Trust in Brand Management,Facebook,Facebook,Marketing,Privacy,Reviews,Social Media,Technology,Web Of Trust,Websites

18 Must-Do Basic Facebook Business Page Checklist for Social Media Managers

Whether you have your own business and are a Facebook “Do-It-Yourselfer” or a Social Media Manager setting up a Facebook business Page for another business, it’s easy to forget or lose track of some of the most fundamental tasks that need to be accomplished. In this blog post, I’ve compiled a list of the top 18 activities that you need to accomplish to set up a basic business Page on Facebook. The list also suggests a list of items you may need to accomplish each task. If you’re creating a business Page for yourself, you’ll need to gather this information for [...]

by Roohi Moolla on May 11, 2011 · 5 comments

tagged as Business Page, Checklist, Facebook, Marketing Managers, Setup in Brand Management,Business,Facebook,Facebook,How-To,Marketing,Metrics,PR,Privacy,Social Media

Editorial: The New Rules of Survival on the Social Internet

A Massachusetts teacher, June Talvitie-Siple, gets fired from her job because of disparaging comments she wrote about the school community on Facebook. Domino’s Pizza executives are caught blind-sided because they didn’t realize that employees have created and posted a YouTube video that shows them messing with customer food orders. The video gets millions of views, the employees are arrested and the ensuing scandal is graphic, public and online. A small southern California town, the City of Bell, gains notoriety when its city administrators and city councilors sky-high self-appointed salaries are exposed across the internet for the world to see. What’s [...]

by Roohi Moolla on May 10, 2011 · 0 comments

tagged as New Rules, Schism, Social Internet, Social Media, Socialnomics in Brand Management,Business,Editorials,Entrepreneurship,Marketing,News,Social Media,Technology

The Top 5 Photos Banner on Your Wall…and How They Got There

When Facebook released it’s New Profile and Wall layout in March, we all got a brand new “feature” at the top of our Wall: the Top 5 Photos Banner (yes, it’s an awkward name but if you can come up with something catchier, I’m all ears). This 5-photo banner appears on both personal Pages as well as Facebook business Pages and is meant to be a “visual” opportunity to display who we are. This post looks at how these images get to this coveted position on your Wall, and some tips on managing these images. Let’s start with some examples.

by Roohi Moolla on May 10, 2011 · 0 comments

tagged as 5 photos, Banner, Facebook, profile, Tagging, Top, Wall in Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

by Roohi Moolla on May 3, 2011 · 3 comments

tagged as engage, Listen, Manage, Measure, Monitor, Social Media in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

How To Create a Custom Page Reveal for Facebook Fans

You’ve seen them everywhere on Facebook – those fancy “reveals” that when you “Like” a page and become a fan you get to see a special bit of content, maybe a coupon, special offer or other “fan-only” cool stuff. And now you want to know how to do this for your own Business Page (without having to buy a Fan Page Editor). This is what’s known as a “Reveal” – and is an opportunity for you as a business to “reward” your fans when they land on your business Page. If you’re not a fan you see a sign that [...]

by Roohi Moolla on April 25, 2011 · 6 comments

tagged as Custom Page, Facebook, How-To, Reveal in Advertising,Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

Top 4 Compelling Reasons for a Website Even If You’re on Facebook

With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you’re a business, you not only need a website/blog, but you need to make sure it’s an easily editable website. Top 4 Compelling Reasons for an Editable Website – Even If You Have a Facebook Page Here are four compelling reasons why you need an editable website, separate from your Facebook business Page:

by Roohi Moolla on April 17, 2011 · 2 comments

tagged as Compelling Reasons, Facebook, Keywords, SEO, Top 4, website in Blogging,Brand Management,Facebook,Google,Marketing,SEO,Social Media

The Ultimate Guide to Facebook Usernames

A lot of people and businesses still don’t understand the importance of registering a username – or “vanity URL” as they are sometimes called – for themselves on Facebook. Facebook usernames are like domain names – which is the address that people use to find your website on the internet. Similarly, a username is the address that people use to find you on Facebook – and you need to choose and register your username just as carefully as you did your website domain name (you did choose a domain name carefully, right?!) Let’s look at some Facebook username basics first.

by Roohi Moolla on April 6, 2011 · 1 comment

tagged as Facebook, Guide, How-To, Register, rules, Ultimate, Usernames, Vanity URL in Brand Management,Facebook,How-To,Marketing,SEO,Social Media

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