From the category archives:

Email Marketing

Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

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Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

 by Roohi Moolla on November 18, 2011 · 2 comments

tagged as , , , , , , , in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

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Headline Headaches? 10 Tips on How to Write a Great Blog or Article Headline

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Blogs are no different from any other piece of content you put together. Creating a headline that grabs the attention of a reader is no easy feat, though. Your blog or article or email headline needs to be snappy, attention-grabbing and succinct – all at the same time. Use these tips to create a great headline: Headlines should be clear, strong and engaging – make sure your headline is relevant to the content in your article Make sure your headline contains keywords from the article/blog. Do not use innuendo or subtlety in headings – users scan QUICKLY and need to [...]

 by Roohi Moolla on March 21, 2011 · 0 comments

tagged as , , , , in Advertising,Blogging,Communication,Email Marketing,Marketing,Social Media

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10-Point Strategy for a Successful Social Media Campaign

10-Point Social Media Strategy for a Successful Social Media Campaign

Starting a Social Media campaign for your business can be completely overwhelming. Where do you begin? Should you set up a Twitter account and tweet away until you gather a following? Maybe a Facebook account would work better, with a few pictures of my dog and my budgie thrown in – what the heck, it’s all social, right? Ahem. Well, it depends on what you’re trying to accomplish. So in this blog, I’m going to help you sort out what you need to think about before you begin a social media campaign. 10-point  Social Media Strategy This is a basic [...]

 by Roohi Moolla on August 3, 2010 · 0 comments

tagged as , , , , , , , , , in Advertising,Blogging,Brand Management,Communication,Editorials,Email Marketing,Marketing,Social Media

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