From the category archives:

PR

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

Editorial: An Open Letter to Cirque de Soleil

Dear Cirque de Soleil, First, I need to tell you of my absolute admiration for the incredible accomplishments of Cirque de Soleil – artistic and creative, ingenious and inventive, athletic and graceful, masterful and musical – just a true joy to watch and experience the “grandest circus” of them all. I’ve had the pleasure of seeing 3 Cirque de Soleil shows in my life, the first was Saltimbanco in Seattle about 12 years ago, the second was Zumanity in Las Vegas 6 years ago, and last weekend I saw Totem in San Francisco – all of them beautifully executed with [...]

by Roohi Moolla on December 17, 2011 · 1 comment

tagged as Cirque de Soleil, No Photos, San Francisco, Social Networking, Totem, Visibility in Brand Management,Business,Communication,Customers,Editorials,Entertainment,Marketing,PR,Reviews,Social Media,Technology

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

18 Must-Do Basic Facebook Business Page Checklist for Social Media Managers

Whether you have your own business and are a Facebook “Do-It-Yourselfer” or a Social Media Manager setting up a Facebook business Page for another business, it’s easy to forget or lose track of some of the most fundamental tasks that need to be accomplished. In this blog post, I’ve compiled a list of the top 18 activities that you need to accomplish to set up a basic business Page on Facebook. The list also suggests a list of items you may need to accomplish each task. If you’re creating a business Page for yourself, you’ll need to gather this information for [...]

by Roohi Moolla on May 11, 2011 · 5 comments

tagged as Business Page, Checklist, Facebook, Marketing Managers, Setup in Brand Management,Business,Facebook,Facebook,How-To,Marketing,Metrics,PR,Privacy,Social Media

3 Challenges with PR for Small Businesses

Public Relations, or PR, is one of those things small businesses all think about because there’s something really special about getting featured in your favorite blogs, in your local newspaper, and perhaps making national headlines, plus the fact that you can get lots of exposure for your business and yourself. Here are a few challenges that small businesses can face when trying to tackle PR: 1. PR is so hits-based that you can win some, you can lose some You might easily see an amazing month where the press loves you, your traffic skyrockets, and your sales also go through [...]

by dannywong on March 29, 2011 · 0 comments

tagged as Announcements, challenges, PR, Press, public relations, Publications in Brand Management,Business,Communication,Entrepreneurship,Marketing,PR,Social Media

What to Tweet to Create Your Personal Brand

Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and will be held against you.” So if you want to grow your online reputation by prudent and intelligent use of Twitter’s microblogging technology, you do need to be deliberate: Plan a Tweeting Strategy that will help you build relationships, grow a community of followers, find [...]

by Shari Weiss on August 6, 2010 · 0 comments

tagged as create personal brand, stand out in twitterville, what to tweet in Brand Management,How-To,Marketing,PR,Social Media,Twitter

A Lesson For Education – The Domino’s Pizza Video

There’s a lesson to be learned by Education from the story about Domino’s Pizza and YouTube – employees of Domino’s Pizza made a video of themselves doing pretty disgusting things and then posted the video to YouTube…a company’s worst nightmare?

by Roohi Moolla on July 8, 2010 · 2 comments

tagged as Attitude, Domino's Pizza Video, Entertainment, Internet, Learning, Schools, Social Media, Technology, YouTube in Advertising,Business,Communication,Entertainment,Marketing,PR,Social Media,Technology,Video,Web 2.0,YouTube

New Twitter media portal: “Social Viewing” boosts television viewership on Bad Girls Club

Twitter has launched a new media portal site with tools, knowledge, tips and tricks for conventional media… The site includes case studies like the OxygenLive experiment in which the Oxygen network piloted a social viewing component to it’s 4th season opener of Bad Girls Club – and significantly boosted it’s ratings. OxygenLive is an experience for viewers which is a combination of feeds—live video from show talent alongside questions and answers in a CoverItLive widget and, of course, tweets. Take a look at it here; Oxygen is now rolling the program out across the entire network. What’s most significant about this experiment [...]

by Roohi Moolla on April 13, 2010 · 0 comments

tagged as Bad Girls Club, Conventional Media, OxygenLive, program, Social Viewing, Twitter, Twitter Media in Advertising,Communication,Entertainment,Marketing,PR,Social Media,Technology,Twitter,Web 2.0

The Top 10 Reasons Why you Should Blog …

So you’ve heard about blogging, your friend is blogging, you’ve thought “maybe I should be blogging too”, but you’re not really even sure what a blog is and why you should really invest the time, resources and effort…Here’s what you need to know to get started and why it’s an essential tool in your marketing toolkit. So…What’s a Blog? A blog is nothing more that a website that allows you to update the content on your site using a built-in Content Management System – which is simply the editing software that allows you to post your content, without needing technical or programming [...]

by Roohi Moolla on February 15, 2010 · 1 comment

tagged as b2/cafelog, Blog for Business, Blogger, business, Commitment, Connect, Content Management System, creative, Expert, Google, History of Blogging, Human Face, Information Library, Learn More, Name Recognition, online, open source, Psychology of Blogging, Search Engine, Top 10 Reasons to Blog, WordPress, www in Blogging,Business,Communication,Marketing,PR,SEO,Social Media,Web 2.0

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