Whether you’re an iPhone, iPad, Android or Windows Mobile user it has become clear that the ‘app’ is here to stay. What began as goofy gimmicks and games are now a tsunami of options and opportunities for mobile device addicts. As you navigate the marketplace, it is becoming increasingly difficult to figure out what apps are best for your particular business. It is interesting to me that despite the search capabilities within my Android phone, most of my favorite apps have been recommended by friends. Fun apps like HeyTell, Words With Friends, and of course Angry Birds! But what about [...]
by jonsooy on September 16, 2011
·
0 comments
tagged as Addicts, Android, Apps, Blackberry, iPhone, Market, Mobile in Mobile,Reviews,Technology
see more…
Mary Meeker, former Morgan Stanley analyst, spoke at a Google event recently about mobile marketing. Meeker noted that so far it has been difficult for mobile publishers to create consistent ad-based revenue because of high costs to do so. On the other hand she states that mobile advertising is more efficient than in other types of media across measures like reach, engagement and targeting. Mary especially suggested smartphones can make TV interactive through video contents and ads. The biggest challenge is still on execution, though – mobile is still “new” technology. Want more information? Here’s a great post by Mark [...]
by Roohi Moolla on February 21, 2011
·
1 comment
tagged as Mary Meeker, Mediapost, Mobile Advertising, Mobile Marketing in Mobile,News,Social Media,Technology
see more…
