Michael Luca, Assistant Professor of Business Administration at Harvard Business School, wrote a really good anlaysis on Harvard Business Review entitled “Yelp Is Leaving Chains Behind”, on the real impact of Yelp and its review and ratings system on a business’s bottom line. Michael conducted research and studied records on 3,582 restaurants that were in business in Seattle at any point from 2003—2009 and discovered that increases in independent or small chain restaurants’ Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets. It’s also a great example of how important it is to measure [...]
How To Post a Comment to Facebook Business Page as Yourself
I recently received a Facebook question from someone who’s become a volunteer Facebook Page Administrator for her son’s school – a question I’ve had a few times on how to post a comment to a Facebook Page as yourself if you’re the administrator of the page: Q. Greetings Roohi, I hope this finds you well. I wanted to ask you this: I have become an administrator for my son’s school. Even when I am not signed on as the admin for using the page, if I want to write a comment on the school’s FB page it shows me as [...]
tagged as Facebook Business Page, How-To, Post a Comment, Yourself in Facebook,Facebook,How-To,Social Media