From the category archives:

Blogging

SEO Basics for WordPress

SEO Basics for WordPress This slide presentation explains Search Engine Optimization and how to implement effective SEO in your WordPress website or blog. What is SEO? How do most people find information today? Via online search. In fact, 98% of purchasing decisions are made today by visiting a business website first. The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines. More visibility = more traffic Search Engine Optimization refers to the process of analyzing your website and improving [...]

by Roohi Moolla on November 29, 2011 · 4 comments

tagged as Search Engine Optimization, SEO, Traffic, website in Blogging,Business,Google,How-To,Marketing,SEO,Social Media,Websites,WordPress

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

WordPress Workshop Part 2 – Creating a Basic WordPress site

This is the 2nd WordPress Workshop in an 8-part series on WordPress. This segment explains How to Setup and Install a basic WordPress website/blog. It also looks at the WordPress Dashboard, and some of the basic settings in WordPress. This webinar covers: Welcome – Introduction Review What is WordPress? The Difference between WordPress.org and WordPress.com Exporting a Blog from WordPress.com Top features of WordPress How To Use WordPress to build a website Creating a Basic WordPress site Select a Host Install WordPress Requirements Hosting Provider 5-minute install The Dashboard User, Password Permalinks Multiple Authors Posts, Pages Appearance Widgets Media Library [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as Basic WordPress Site, Beginner, Setup, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Social Media,WordPress

WordPress Workshop – Part 7: Content Is King

This is the 7th WordPress Workshop in an 8-part series on WordPress. The topic is How to Create a Successful Blog with great content – “Content Is King”. This webinar covers: • 3 Keys to a successful Blog • Types of Posts • When to Post • Where to get Blog Ideas • How to Sustain your Blog • How to build your Readership You can watch the video and/or view the slide deck as a PDF. Click here to view as a PDF Click here to see Part 1 – An Introduction to WordPress

by Roohi Moolla on November 19, 2011 · 0 comments

tagged as Blog Ideas, Blog Posting, Build Readership, How-To, Successful Blog, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Metrics,SEO,Social Media,Video,Vimeo,WordPress

Top 6 Housekeeping Tasks with Your WordPress Blog/Website

In a recent post, I walked you through the steps of how to set up a blog/website using WordPress, a very popular Content Management System for building easy-to-manage, “no programming required” websites and blogs. WordPress is a great platform for your website or blog because it’s easy to install, easy to post content, and easy to manage. It also integrates very well with social networks like Facebook and Twitter, and it’s optimized for search engines like Google to leverage keywords and phrases to find, categorize and display your site in searches. Once you’ve set up your WordPress website/blog, there are [...]

by Roohi Moolla on May 5, 2011 · 1 comment

tagged as Blog, plugins, Tasks, Themes, Top, website, WordPress in Blogging,How-To,SEO,Social Media,Websites,WordPress

52 Writing Ideas for Facebook and Your Blog…

Need some inspiration for your Blog or Facebook page? Don’t know what to write about or running out of ideas? Here’s a list of the Top 52 ideas I could come up with to get you started…feel free to add your own! Share an experience Offer Expert Tips Describe a passion Invite/Offer an Opinion Write a Case Study

by Roohi Moolla on May 2, 2011 · 0 comments

tagged as Blog, Facebook, Ideas, Top 52, Write in Blogging,Facebook,Facebook,How-To,Social Media

How To Setup a WordPress Website/Blog

This blog post focuses on WordPress, because it’s free, and it’s the easiest way to set up a Website or Blog using a Content Management System (CMS) whether or not you have any technical or programming knowledge. If you want a website you can easily edit and update, simply follow these instructions to setup a WordPress Website/Blog. I’m going to walk through the initial steps of how to setup a website or blog in WordPress, step-by-step. At the end of this post, you’ll have a basic, functioning blog/website that you can start to work with and where you can post [...]

by Roohi Moolla on April 26, 2011 · 2 comments

tagged as Blog, How-To, Setup, website, WordPress in Blogging,Communication,How-To,Marketing,Social Media,Websites,WordPress

Top 4 Compelling Reasons for a Website Even If You’re on Facebook

With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you’re a business, you not only need a website/blog, but you need to make sure it’s an easily editable website. Top 4 Compelling Reasons for an Editable Website – Even If You Have a Facebook Page Here are four compelling reasons why you need an editable website, separate from your Facebook business Page:

by Roohi Moolla on April 17, 2011 · 2 comments

tagged as Compelling Reasons, Facebook, Keywords, SEO, Top 4, website in Blogging,Brand Management,Facebook,Google,Marketing,SEO,Social Media

Headline Headaches? 10 Tips on How to Write a Great Blog or Article Headline

Blogs are no different from any other piece of content you put together. Creating a headline that grabs the attention of a reader is no easy feat, though. Your blog or article or email headline needs to be snappy, attention-grabbing and succinct – all at the same time. Use these tips to create a great headline: Headlines should be clear, strong and engaging – make sure your headline is relevant to the content in your article Make sure your headline contains keywords from the article/blog. Do not use innuendo or subtlety in headings – users scan QUICKLY and need to [...]

by Roohi Moolla on March 21, 2011 · 0 comments

tagged as Articles, blogs, email, Headlines, Top 10 Tips in Advertising,Blogging,Communication,Email Marketing,Marketing,Social Media

5 To-Do’s Now That You’ve Set Up Your Business Facebook Page

Congratulations! You’ve set up your new business Facebook page – now what? Well, apart from starting down the road of getting people to “like” your new page, there are still some basic housekeeping things to take care of that will help to get people engaged. Here are a few suggestions to get better results from your new business page: 1. Change your business profile picture to reflect your ”brand” Remember that your business picture is just that – a picture representing you and your business. Include your logo, tagline and basic contact information so people recognize this as your business [...]

by Roohi Moolla on January 23, 2011 · 4 comments

tagged as Business Facebook Page, Custom Facebook Tabs, Default Landing Tab, Facebook Business Page, Lexus on Facebook, Vanity URL in Blogging,Brand Management,Facebook,Marketing,Social Media,WordPress

How to Write a Quality Blog Post – Do Links and Tags Matter?

Search engines like Google consider blogs to be of higher value when you have a few links in the blog post to other/external websites, because they consider this type of information to be more useful and informative to a reader. Content that a reader will find useful is of much higher value to a search engine, because it helps to create better results for users who are using the search engine to find results that are relevant to the search terms they enter. For example, if you’ve written a post about local real estate and include a reference to a [...]

by Roohi Moolla on January 13, 2011 · 2 comments

tagged as Google, Links, Quality Blog, Quality Content, search engines, Tags, Yahoo in Blogging,Google,How-To,Social Media,WordPress

Know Thy Plugin: The Top 7 To-Do’s When Installing a Plugin

Plugins are critical to giving your WordPress website better features and more functionality. A plugin is simply a tool or “microprogram” that extends the functionality of WordPress, a script that is added or installed to your WordPress website that adds a feature not found in the base WordPress platform. Many plugins are free, and are designed by independent developers, but some can be purchased – usually those that are more complex, like online forms or shopping carts. Examples of plugins include reports, search, ratings, statistics, social, image, video, and online shopping plugins – the list is limited only by the imagination of [...]

by Roohi Moolla on November 14, 2010 · 0 comments

tagged as Compatibility, Implementation, plugins, To-Do's, Top, WordPress in Blogging,How-To,Social Media,Websites,WordPress

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