From the category archives:

Facebook

The Top 5 Photos Banner on Your Wall…and How They Got There

When Facebook released it’s New Profile and Wall layout in March, we all got a brand new “feature” at the top of our Wall: the Top 5 Photos Banner (yes, it’s an awkward name but if you can come up with something catchier, I’m all ears). This 5-photo banner appears on both personal Pages as well as Facebook business Pages and is meant to be a “visual” opportunity to display who we are. This post looks at how these images get to this coveted position on your Wall, and some tips on managing these images. Let’s start with some examples.

by Roohi Moolla on May 10, 2011 · 0 comments

tagged as 5 photos, Banner, Facebook, profile, Tagging, Top, Wall in Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

by Roohi Moolla on May 3, 2011 · 3 comments

tagged as engage, Listen, Manage, Measure, Monitor, Social Media in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

Top 3 Tips for Search-Engine and User-Friendly Images and Video

If you post content for your website, blog, Facebook or any other place online, it’s essential to optimize any pictures or video you include as part of that content. Images and Video are not naturally search-engine friendly – because search engines use algorithms that can only scan text-based information. Search engines don’t know anything about images and video other than what you tell them. So while images and video you upload to the internet cannot be easily indexed be search engines, there are several things you can do to optimize and make your images and video “search-engine friendly”. Let’s look at some basics first:

by Roohi Moolla on May 2, 2011 · 0 comments

tagged as Google, HTML, Images, search engines, Videos in Communication,Facebook,Google,Marketing,SEO,Social Media,Websites,YouTube

52 Writing Ideas for Facebook and Your Blog…

Need some inspiration for your Blog or Facebook page? Don’t know what to write about or running out of ideas? Here’s a list of the Top 52 ideas I could come up with to get you started…feel free to add your own! Share an experience Offer Expert Tips Describe a passion Invite/Offer an Opinion Write a Case Study

by Roohi Moolla on May 2, 2011 · 0 comments

tagged as Blog, Facebook, Ideas, Top 52, Write in Blogging,Facebook,Facebook,How-To,Social Media

What are Facebook Groups?

Need to communicate with a small group of people? Whether its family members spread far and wide, or members of a Sales team, or a sports team that wants to stay up-to-date with each other easily, Facebook Groups are a great way to connect, communicate and share information with a small group of people, whether it’s family, friends, a club, an organization or a committee – or even a group of business associates. You can post status updates to the Group “Wall”, send private messages directly to the whole group, chat with all group members and even share documents and [...]

by Roohi Moolla on May 1, 2011 · 0 comments

tagged as Chat, Docs, Events, Facebook, Groups in Communication,Facebook,Facebook,How-To,Marketing,Social Media

Never Say Never: Online Privacy in Real Estate Transactions

For most people, buying or selling a home is the single largest monetary transaction of their lives. For most buyers and sellers it is an undisputable “given” that the real estate agent/ broker that obtains or sees their personal/private information in the myriad of steps along the way knows the rules of privacy laws and would never compromise such information. Communicating their information to anyone not directly related to the transaction, including independent contractors or via the Internet or Social Media networks is outside the standard expectations of a home buyer or seller. NEVER SAY NEVER. Picture this, a true [...]

by Judith Delaney on April 29, 2011 · 0 comments

tagged as Facebook, Privacy, Real-Estate, Security, Social Media in Business,Facebook,Privacy,Security,Social Media

How To Create a Custom Page Reveal for Facebook Fans

You’ve seen them everywhere on Facebook – those fancy “reveals” that when you “Like” a page and become a fan you get to see a special bit of content, maybe a coupon, special offer or other “fan-only” cool stuff. And now you want to know how to do this for your own Business Page (without having to buy a Fan Page Editor). This is what’s known as a “Reveal” – and is an opportunity for you as a business to “reward” your fans when they land on your business Page. If you’re not a fan you see a sign that [...]

by Roohi Moolla on April 25, 2011 · 6 comments

tagged as Custom Page, Facebook, How-To, Reveal in Advertising,Brand Management,Facebook,Facebook,How-To,Marketing,Social Media

“Facebook In 14 Days!” – Book Pre-Orders begin today…

“Facebook in 14 Days! A Practical Guide to Get Your Business Online” is almost here! The official release date is set for May 17th, 2011. At 234 pages, this full-color practical manual is packed with information on how to get your business up and running on Facebook, and filled with step-by-step instructions, tips, How-Tos, worksheets, checklists and yes, my favorite – screenshots – so you can follow along with ease. Each chapter covers activities from Creating a Business Page, to Adding Content and Creating Custom Pages, plus several chapters dedicated to Promoting Your Page to visitors with strategies like Facebook [...]

by Roohi Moolla on April 22, 2011 · 2 comments

tagged as 14 Days, book, business, Facebook, Guide, online in Business,Communication,Facebook,Facebook,How-To,Marketing,News,Social Media

Top 4 Compelling Reasons for a Website Even If You’re on Facebook

With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you’re a business, you not only need a website/blog, but you need to make sure it’s an easily editable website. Top 4 Compelling Reasons for an Editable Website – Even If You Have a Facebook Page Here are four compelling reasons why you need an editable website, separate from your Facebook business Page:

by Roohi Moolla on April 17, 2011 · 2 comments

tagged as Compelling Reasons, Facebook, Keywords, SEO, Top 4, website in Blogging,Brand Management,Facebook,Google,Marketing,SEO,Social Media

The Top 25 Reasons Businesses Fail at Social Media

Businesses are jumping onto Social Media in droves, but many aren’t succeeding and are completely mystified as to why their efforts aren’t bringing the results they expected. After all, they’ve been tweeting once a week for the last 3 months, so why don’t they have a thousand followers? And they put up a profile on Facebook, and posted directions to their store, so where are all the fans? And no, it’s not enough to simply setup an account and put a Twitter/Facebook/YouTube icon on your website, though it’s a start. The basics of social media marketing still seem to be [...]

by Roohi Moolla on April 15, 2011 · 0 comments

tagged as Businesses, Fail, Reasons, Social Media, Top 25 in Business,Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

Tag You’re It: A Facebook Tagging Primer

With the ability to tag people, Facebook introduced a new level of social contact online. Tagging allows you to let someone else know that you “saw” or want to connect with them by letting them know they’ve been “tagged”. Tags are simply a form of hyperlink that you can create either on a photo, a post, a comment, or a video, on Facebook. But it can sometimes be a bit of a minefield to navigate – how do you know when it’s ok to tag someone? Or be tagged? I know I’ve been tagged in a couple of semi-flattering pictures, [...]

by Roohi Moolla on April 13, 2011 · 1 comment

tagged as Comments, Facebook, How-To, Photos, Posts, Primer, Tags in Facebook,Facebook,How-To,Social Media

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