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SEO Basics for WordPress

SEO Basics for WordPress This slide presentation explains Search Engine Optimization and how to implement effective SEO in your WordPress website or blog. What is SEO? How do most people find information today? Via online search. In fact, 98% of purchasing decisions are made today by visiting a business website first. The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines. More visibility = more traffic Search Engine Optimization refers to the process of analyzing your website and improving [...]

by Roohi Moolla on November 29, 2011 · 4 comments

tagged as Search Engine Optimization, SEO, Traffic, website in Blogging,Business,Google,How-To,Marketing,SEO,Social Media,Websites,WordPress

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

Four Great Cloud Tools for Business

My Father always told me to “use the right tool for the job”. Most of our customers tell us that GPnet™ is the best supply chain management tool they have ever used. Leveraging the power of the internet to control inventory, order products and supplies and manage documents has never been easier. It’s all in one place; a true high tech supply-chain management solution. We are proud to bring supply chain management to the cloud but what other great applications are there to help streamline your operations? As we all become drawn to the cloud, mobile devices and all the [...]

by jonsooy on August 4, 2011 · 1 comment

tagged as Cloud Tools, DropBox, Google Docs, GoogleDocs, GPnet, Prezi, Tungle.me in Advertising,Business,Communication,Google,Marketing,Reviews,Social Media,Technology,Web 2.0

A Web of One: How Facebook and Google Are Isolating Us From What’s Important

This is a great video from TED, well worth watching. Eli Pariser, online organizer and MoveOn.org‘s Executive Director of Political Action, is the speaker, talking about how personalization and information filtering by giants like Facebook and Google are diminishing the quality of our information in our lives instead of increasing it.

by Roohi Moolla on May 16, 2011 · 0 comments

tagged as Eli Pariser, Facebook, Filtering, Google, Internet, Personalization, TED in Business,Communication,Facebook,Google,Marketing,Social Media,Web 2.0

Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

by Roohi Moolla on May 3, 2011 · 3 comments

tagged as engage, Listen, Manage, Measure, Monitor, Social Media in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

Top 3 Tips for Search-Engine and User-Friendly Images and Video

If you post content for your website, blog, Facebook or any other place online, it’s essential to optimize any pictures or video you include as part of that content. Images and Video are not naturally search-engine friendly – because search engines use algorithms that can only scan text-based information. Search engines don’t know anything about images and video other than what you tell them. So while images and video you upload to the internet cannot be easily indexed be search engines, there are several things you can do to optimize and make your images and video “search-engine friendly”. Let’s look at some basics first:

by Roohi Moolla on May 2, 2011 · 0 comments

tagged as Google, HTML, Images, search engines, Videos in Communication,Facebook,Google,Marketing,SEO,Social Media,Websites,YouTube

Top 4 Compelling Reasons for a Website Even If You’re on Facebook

With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you’re a business, you not only need a website/blog, but you need to make sure it’s an easily editable website. Top 4 Compelling Reasons for an Editable Website – Even If You Have a Facebook Page Here are four compelling reasons why you need an editable website, separate from your Facebook business Page:

by Roohi Moolla on April 17, 2011 · 2 comments

tagged as Compelling Reasons, Facebook, Keywords, SEO, Top 4, website in Blogging,Brand Management,Facebook,Google,Marketing,SEO,Social Media

How to Write a Quality Blog Post – Do Links and Tags Matter?

Search engines like Google consider blogs to be of higher value when you have a few links in the blog post to other/external websites, because they consider this type of information to be more useful and informative to a reader. Content that a reader will find useful is of much higher value to a search engine, because it helps to create better results for users who are using the search engine to find results that are relevant to the search terms they enter. For example, if you’ve written a post about local real estate and include a reference to a [...]

by Roohi Moolla on January 13, 2011 · 2 comments

tagged as Google, Links, Quality Blog, Quality Content, search engines, Tags, Yahoo in Blogging,Google,How-To,Social Media,WordPress

Google launches online digital eBook service Google eBooks

Google is taking on online retail mammoths like Amazon and Apple and has launched it’s new online digital eBook service, Google eBooks. Users can now buy books through books.google.com/ebooks and read and access those books on a variety of devices, including tablets, computers, smartphones and open format e-readers. Starting Monday, Google released e-book buying and reading apps for Apple’s iPhone, iTouch and iPad as well as Android mobile devices.

by Roohi Moolla on December 6, 2010 · 0 comments

tagged as amazon, eBooks, Google, Online Digital Books in Advertising,Google,Marketing,News,Reviews,Social Media

How To Embed a Google Map in a WordPress Website/Blog

This video provides instructions on how to embed a Google map into a page on a website or blog that’s created in WordPress. For those readers who don’t like to watch videos (it’s less than 4 minutes ), here are the written instructions, long and short: Long Instructions: Login to your Dashboard and under Pages, click on Add New. Give the new page a title e.g. “Map”, and then Save the page as a Draft. Open up a new tab on your browser, then go to http://www.google.com. Click on Maps at the upper left corner of the screen. Type in [...]

by Roohi Moolla on August 8, 2010 · 0 comments

tagged as Blog, Embed, Google, How-To, Map, website, WordPress in Google,How-To,Social Media,Video,Web 2.0,WordPress

The Kenyan Farmer, His Potato Crop…and Facebook

So last week, I had coffee with a friend who told me about a program he heard on NPR (our national public radio show for those of you in other lands) – and a story about a Kenyan farmer who saved his potato crop by sheer willpower. I was so intrigued by the story, I went home, got online and Googled “Kenyan farmer potato crop” – and found Zack Matere and his inspiring story… Zack lives in Seregaya, Kenya, an agricultural community where his potato crop was in danger from an unknown pest. “I cycled 10km to the local cyber [...]

by Roohi Moolla on March 31, 2010 · 0 comments

tagged as cyber cafe, Facebook, Google, Kenyan Farmer, NPR, Social Media, Zack Matere in Business,Communication,Entrepreneurship,Facebook,Google,News,Social Media,Technology

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