Do you know how much a customer is really worth to your business? Many small businesses think of their customers as one-time, single purchase customers. But not only do you generate more revenue from a customer who buys your product more than once, you’ve also reduced the cost of acquiring that customer, since you didn’t have to work as hard for the second sale. In addition, if that customer is happy, they could also potentially be an evangelist of your products, and tell their friends and colleagues about your business. Nurturing repeat customers by creating personalized experiences and building ongoing [...]
by Roohi Moolla on June 24, 2011
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tagged as Cost of Acquistion, customer, customers, Lifetime Value, LTV Calculation in Business,Customers,Marketing,Metrics,Social Media
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Whether you have your own business and are a Facebook “Do-It-Yourselfer” or a Social Media Manager setting up a Facebook business Page for another business, it’s easy to forget or lose track of some of the most fundamental tasks that need to be accomplished. In this blog post, I’ve compiled a list of the top 18 activities that you need to accomplish to set up a basic business Page on Facebook. The list also suggests a list of items you may need to accomplish each task. If you’re creating a business Page for yourself, you’ll need to gather this information for [...]
by Roohi Moolla on May 11, 2011
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tagged as Business Page, Checklist, Facebook, Marketing Managers, Setup in Brand Management,Business,Facebook,Facebook,How-To,Marketing,Metrics,PR,Privacy,Social Media
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