From the category archives:

Social Media

Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

by Roohi Moolla on November 18, 2011 · 2 comments

tagged as Constant Contact, Facebook, Fall 2011, LinkedIn, Small business, Social Media Marketing, Social Media Survey, Twitter in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

Those Pesky Facebook Thumbnails…And How To Get Them To Work

One of the ways to add more content to Facebook posts is by adding a hyperlink to an external website (for example another web page or a video on YouTube). When you add a link, you may see those Facebook thumbnails on various posts – small image or video thumbnails that appear on the left side of many posts on your news stream or other people’s walls. The question is how do they appear, and why is it that sometimes when you try and post a link to a post, the image that you thought would appear as a thumbnail just [...]

by Roohi Moolla on August 28, 2011 · 1 comment

tagged as Facebook, How-To, Images, Link, Posts, Thumbnails in Facebook,Facebook,How-To,Marketing,Social Media,Websites

Four Great Cloud Tools for Business

My Father always told me to “use the right tool for the job”. Most of our customers tell us that GPnet™ is the best supply chain management tool they have ever used. Leveraging the power of the internet to control inventory, order products and supplies and manage documents has never been easier. It’s all in one place; a true high tech supply-chain management solution. We are proud to bring supply chain management to the cloud but what other great applications are there to help streamline your operations? As we all become drawn to the cloud, mobile devices and all the [...]

by jonsooy on August 4, 2011 · 1 comment

tagged as Cloud Tools, DropBox, Google Docs, GoogleDocs, GPnet, Prezi, Tungle.me in Advertising,Business,Communication,Google,Marketing,Reviews,Social Media,Technology,Web 2.0

Don’t Be Afraid of the Big, Bad QR Code

I don’t see QR Codes fading into the realm of techno-gimmick anytime soon. A recent article in Print Solutions Magazine provides some compelling data that clearly suggests the opposite. The number of Americans who are only using mobile devices is dramatically increasing. From Print Solutions Magazine: “After all, one in five U.S. mobile phone owners uses the mobile Internet every day (“2011 Mobile Internet Attitudes Report,” Antenna Software). Not only this but according to On Device Research, 25 percent of U.S. mobile phone users are mobile only. In other words, they do not (or very rarely use) a desktop, laptop [...]

by jonsooy on August 2, 2011 · 0 comments

tagged as Brands, Engagement Marketing, Mobile, QR Codes, Smartphone in How-To,Marketing,Reviews,Social Media,Technology

How to Cross-Publish Posts from Twitter to Facebook

One of the ways you can share content between your social networks is to allow your accounts to connect or “sync” with each other. On Facebook, you can connect your Twitter account to your Facebook Page so that your “Tweets” automatically appear as Facebook Page posts on your Page Wall. You can also link your Twitter and Facebook accounts so that your Facebook posts appear as Tweets on Twitter. This means that you can share information with both your Twitter followers as well as your Facebook fans. How To Connect With Twitter There are several different ways you can connect Facebook with Twitter so [...]

by Roohi Moolla on July 24, 2011 · 1 comment

tagged as Application, Connect, Cross post, Facebook, Publish, Selective Tweets, Sync, Twitter in Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

Let’s Get Personal: What Facebook Ads Can Do For Your Business

Leo Burnett, an American advertising icon, once said “…in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’…” That sentiment couldn’t be more true today, in the Age of Information and mass media. As the social media giant of today (who knows which company will bear that banner in a year or two from now?) – Facebook is the Ultimate Personalized Platform – a wealth of demographic and psychographic information. A true customer goldmine for marketers, it’s one of the primary reasons businesses are flocking to Facebook in droves.

by Roohi Moolla on July 17, 2011 · 0 comments

tagged as advertising, business, Facebook, Sponsored Ads, Stories in Advertising,Business,Facebook,Marketing,Social Media

To Post or Not To Post: How Often Should You Post on Facebook?

How Often Is Enough? One of the most common questions about posting on Facebook is “How Often is Enough – or Too Much?” The answer isn’t a simple one. The real question is “How often will my posts be seen by my visitors?” If you post too little, you defeat the whole purpose of being on Facebook, which is to stay top of mind and visible. If you post too much, you may become annoying, and even end up “Unliked” by visitors.

by Roohi Moolla on July 10, 2011 · 4 comments

tagged as Facebook, Planner, Posting, Schedule, tools in Communication,Facebook,Facebook,How-To,Marketing,Social Media

How Much Is A Customer Really Worth to You?

Do you know how much a customer is really worth to your business? Many small businesses think of their customers as one-time, single purchase customers. But not only do you generate more revenue from a customer who buys your product more than once, you’ve also reduced the cost of acquiring that customer, since you didn’t have to work as hard for the second sale. In addition, if that customer is happy, they could also potentially be an evangelist of your products, and tell their friends and colleagues about your business. Nurturing repeat customers by creating personalized experiences and building ongoing [...]

by Roohi Moolla on June 24, 2011 · 0 comments

tagged as Cost of Acquistion, customer, customers, Lifetime Value, LTV Calculation in Business,Customers,Marketing,Metrics,Social Media

Sneak Peek at Windows 8: Touch Screen for PCs

Introduced just a few days ago by Julie Larson-Green, corporate vice president, Windows Experience, Windows 8 is a “reimagining of Windows, from the chip to the interface”, a new kind of operating system for a new generation of touch-centric hardware. The new Windows 8 interface is very visually driven. The Start screen now consists of a mosaic of tiles – each app show more information – each application is full screen, and works with touch as well as mouse and keyboard. Some of the new features include: Full-sized, customizable “Tile-based” Start screen, replacing the Windows “Start” menu Applications can be brought [...]

by Roohi Moolla on June 5, 2011 · 1 comment

tagged as keyboard, Microsoft, snap, Start Menu, touch, Windows 8 in News,Reviews,Social Media,Technology

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