From the category archives:

SEO

SEO Basics for WordPress

SEO Basics for WordPress This slide presentation explains Search Engine Optimization and how to implement effective SEO in your WordPress website or blog. What is SEO? How do most people find information today? Via online search. In fact, 98% of purchasing decisions are made today by visiting a business website first. The higher you are in search results the more visible you are – so the more likely you are to be found by users on looking for something using search engines. More visibility = more traffic Search Engine Optimization refers to the process of analyzing your website and improving [...]

by Roohi Moolla on November 29, 2011 · 4 comments

tagged as Search Engine Optimization, SEO, Traffic, website in Blogging,Business,Google,How-To,Marketing,SEO,Social Media,Websites,WordPress

WordPress Workshop – Part 7: Content Is King

This is the 7th WordPress Workshop in an 8-part series on WordPress. The topic is How to Create a Successful Blog with great content – “Content Is King”. This webinar covers: • 3 Keys to a successful Blog • Types of Posts • When to Post • Where to get Blog Ideas • How to Sustain your Blog • How to build your Readership You can watch the video and/or view the slide deck as a PDF. Click here to view as a PDF Click here to see Part 1 – An Introduction to WordPress

by Roohi Moolla on November 19, 2011 · 0 comments

tagged as Blog Ideas, Blog Posting, Build Readership, How-To, Successful Blog, WordPress, workshop in Blogging,Brand Management,Communication,How-To,Marketing,Metrics,SEO,Social Media,Video,Vimeo,WordPress

44 Excellent Free and For-A-Fee WordPress Themes

A WordPress theme is simply a type of template that helps give your blog or website a “look and feel” with colors, layout and structure. Some themes have more features, bells and whistles like image sliders, fade-in/fade-out effects and embedded video capability. A theme “sits” on top of the underlying WordPress Content Management framework when you build a blog or website with the WordPress platform, and is usually customizable to some extent so that you can tailor the theme more specifically to your needs. When you choose a theme, you’re committing your site to the design possibilities and the limitations [...]

by Roohi Moolla on May 22, 2011 · 4 comments

tagged as blogs, Flexible, Free, Grids, Portfolios, Themes, WordPress in Advertising,Communication,How-To,Marketing,Reviews,SEO,Social Media,WordPress

Top 6 Housekeeping Tasks with Your WordPress Blog/Website

In a recent post, I walked you through the steps of how to set up a blog/website using WordPress, a very popular Content Management System for building easy-to-manage, “no programming required” websites and blogs. WordPress is a great platform for your website or blog because it’s easy to install, easy to post content, and easy to manage. It also integrates very well with social networks like Facebook and Twitter, and it’s optimized for search engines like Google to leverage keywords and phrases to find, categorize and display your site in searches. Once you’ve set up your WordPress website/blog, there are [...]

by Roohi Moolla on May 5, 2011 · 1 comment

tagged as Blog, plugins, Tasks, Themes, Top, website, WordPress in Blogging,How-To,SEO,Social Media,Websites,WordPress

Top 3 Tips for Search-Engine and User-Friendly Images and Video

If you post content for your website, blog, Facebook or any other place online, it’s essential to optimize any pictures or video you include as part of that content. Images and Video are not naturally search-engine friendly – because search engines use algorithms that can only scan text-based information. Search engines don’t know anything about images and video other than what you tell them. So while images and video you upload to the internet cannot be easily indexed be search engines, there are several things you can do to optimize and make your images and video “search-engine friendly”. Let’s look at some basics first:

by Roohi Moolla on May 2, 2011 · 0 comments

tagged as Google, HTML, Images, search engines, Videos in Communication,Facebook,Google,Marketing,SEO,Social Media,Websites,YouTube

Top 4 Compelling Reasons for a Website Even If You’re on Facebook

With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you’re a business, you not only need a website/blog, but you need to make sure it’s an easily editable website. Top 4 Compelling Reasons for an Editable Website – Even If You Have a Facebook Page Here are four compelling reasons why you need an editable website, separate from your Facebook business Page:

by Roohi Moolla on April 17, 2011 · 2 comments

tagged as Compelling Reasons, Facebook, Keywords, SEO, Top 4, website in Blogging,Brand Management,Facebook,Google,Marketing,SEO,Social Media

The Ultimate Guide to Facebook Usernames

A lot of people and businesses still don’t understand the importance of registering a username – or “vanity URL” as they are sometimes called – for themselves on Facebook. Facebook usernames are like domain names – which is the address that people use to find your website on the internet. Similarly, a username is the address that people use to find you on Facebook – and you need to choose and register your username just as carefully as you did your website domain name (you did choose a domain name carefully, right?!) Let’s look at some Facebook username basics first.

by Roohi Moolla on April 6, 2011 · 1 comment

tagged as Facebook, Guide, How-To, Register, rules, Ultimate, Usernames, Vanity URL in Brand Management,Facebook,How-To,Marketing,SEO,Social Media

How To Get Your WordPress Blog Found in Google Search Results

SEO Basics for WordPress View more presentations from Roohi Moolla. Optimizing your WordPress Blog for Search Engines Getting your WordPress blog or website found by search engines like Google, Yahoo and Bing means optimizing your blog using Search Engine Optimization (SEO). In WordPress, it’s fairly simple, but before you begin, you need to understand the basics: What is SEO? Why does SEO matter? How do search engines rank your blog or website? What SEO techniques will improve your ranking?

by Roohi Moolla on August 24, 2010 · 1 comment

tagged as Blog, Google, Organic, Paid, Searches, SEO, WordPress in Blogging,How-To,Marketing,SEO,Social Media,Websites,WordPress

Top 7 Tips for an Effective Website aka Your Website is Not an Island

Even if you have a strong social network and are Tweeting, Facebooking and channeling all your online social personas, your website is still your online ‘destination’ for your business. It can be anything from a simple blog to a full-featured website with a shopping cart and sophisticated backend database, but whatever it is, it still needs to reflect you, your company, your business and your goals. Think of your website as the central hub for your social channel network – the ultimate desitination where people can find out who you are and what you’re about. How effective is your website [...]

by Roohi Moolla on August 5, 2010 · 0 comments

tagged as Blog, Brand, Effective, Google, SEO, Tips, Top, website in Blogging,Brand Management,Communication,How-To,Marketing,SEO,Social Media,Web 2.0,Websites

Experts, Gurus, Evangelists oh my…The Top 5 Questions to Ask your “Social Media Guru”

While Social Media may be “new” to most people, the concept of conversing online has been around for a long time. But a new phenomenon is emerging of people claiming to be social media “gurus” and ”evangelists” – but how do you decide if the person you’re talking to about creating your social media campaign is truly an “expert”? Just because they have a profile on Facebook or have read one or two best-sellers on Amazon does not make them an expert. Lots of companies these days are looking around for someone to help them create an online media campaign that includes Twitter [...]

by Roohi Moolla on April 26, 2010 · 0 comments

tagged as Evangelist, Expert, Guru, phenomenon, Social Media, Social Media Campaign in Blogging,Business,Communication,Marketing,SEO,Social Media,Twitter,Web 2.0

Business Blogging Fundamentals…

We had a great Business Blog training session on Saturday…lots of excitement around the possibilities and potential. So let’s talk about what a Business Blog looks like, and why it’s an imortant component of your Online Marketing and Social Media strategy. You’ve heard me say that Social Media is a conversation – a way to create a communication between the content provider and the end reader to create a mutually benefit relationship through the exchange of information. Blogging is simply a tool that provides you with the opportunity to start that conversation with those who are interested in what you [...]

by Roohi Moolla on March 1, 2010 · 0 comments

tagged as Blogging, business, Communication, Search Engine Optimization, SEO, Social Networking, Social News, Writing in Blogging,Business,Communication,Marketing,SEO,Social Media,Technology

The Top 10 Reasons Why you Should Blog …

So you’ve heard about blogging, your friend is blogging, you’ve thought “maybe I should be blogging too”, but you’re not really even sure what a blog is and why you should really invest the time, resources and effort…Here’s what you need to know to get started and why it’s an essential tool in your marketing toolkit. So…What’s a Blog? A blog is nothing more that a website that allows you to update the content on your site using a built-in Content Management System – which is simply the editing software that allows you to post your content, without needing technical or programming [...]

by Roohi Moolla on February 15, 2010 · 1 comment

tagged as b2/cafelog, Blog for Business, Blogger, business, Commitment, Connect, Content Management System, creative, Expert, Google, History of Blogging, Human Face, Information Library, Learn More, Name Recognition, online, open source, Psychology of Blogging, Search Engine, Top 10 Reasons to Blog, WordPress, www in Blogging,Business,Communication,Marketing,PR,SEO,Social Media,Web 2.0

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