From the category archives:

Twitter

Twitter Announces Enhanced Profile Pages

Last week, Twitter introduced a new design that simplifies the look and feel of your Twitter profile on both Twitter.com and mobile phones. TweetDeck has also been updated to be consistent with the new version. The new design is scheduled to be rolled out over the next few weeks, and is available on just-updated versions of mobile.twitter.com. Twitter for iPad is scheduled for a later release, and will Twitter promises to share news as it becomes available. The design includes four new tabs which, according to Twitter will “bring you instantly closer to everything you care about”. The new tabs [...]

by Roohi Moolla on December 19, 2011 · 0 comments

tagged as Connect, Content, Discover, Home, Layout, Me, Mobile, New Profile, Tweets, Twitter in Advertising,Brand Management,Communication,How-To,Marketing,PR,Social Media,Twitter,Twitter

Some Rules Are Meant To Be Broken…

[Updated 11/20/2011] My favorite game when I was 8 years old was Monopoly. I loved the idea of owning property, building a kingdom, the risks and rewards – and I loved the rules. Taking turns to move around the board, getting paid if someone landed on your property, 3 turns to get out of jail without doubles and without a Get Out of Jail card…lots of options, lots of possibilities. When you were a child, you naturally loved to play games. You learned the accepted pattern…and sometimes, you figured out what you could do to change the pattern and make it more interesting. Still [...]

by Roohi Moolla on November 20, 2011 · 0 comments

tagged as change, courage, fears, game, gatejumping, gatekeeper, Google, insight, marketing, Monopoly, outside the box, relationships, rewards, risk, risks, rulekeeper, rules, Social Media, Yahoo in Advertising,Blogging,Brand Management,Business,Communication,Editorials,Google,Marketing,PR,Social Media,Technology,Twitter

Constant Contact Fall 2011 Survey: Significant Increase in Small Business Use of Social Media Marketing

Small businesses appreciate social media, according to a new survey by Constant Content.

The report states the small businesses have changed their attitude as they have become familiar with social media marketing. Some of the businesses state ease-of-use in a statistic from six months ago when 54% thought so to the current 67%.

by Roohi Moolla on November 18, 2011 · 2 comments

tagged as Constant Contact, Facebook, Fall 2011, LinkedIn, Small business, Social Media Marketing, Social Media Survey, Twitter in Advertising,Business,Customers,Email Marketing,Facebook,Marketing,Metrics,Social Media,Start-ups,Twitter

How to Cross-Publish Posts from Twitter to Facebook

One of the ways you can share content between your social networks is to allow your accounts to connect or “sync” with each other. On Facebook, you can connect your Twitter account to your Facebook Page so that your “Tweets” automatically appear as Facebook Page posts on your Page Wall. You can also link your Twitter and Facebook accounts so that your Facebook posts appear as Tweets on Twitter. This means that you can share information with both your Twitter followers as well as your Facebook fans. How To Connect With Twitter There are several different ways you can connect Facebook with Twitter so [...]

by Roohi Moolla on July 24, 2011 · 1 comment

tagged as Application, Connect, Cross post, Facebook, Publish, Selective Tweets, Sync, Twitter in Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

Non! to Facebook, Twitter: France Bans On-Air Mentions

Leave it to the French to come up with another ban – this time it’s on-air mention of Facebook and Twitter. Ah, yes – the logic of banning the internet on television – somewhat ironic, to say the least. Here’s what one of the CSA – the French TV regulatory agency Conseil Supérieur de l’Audiovisuel - regulators had to say: “Why give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition? This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, [...]

by Roohi Moolla on June 5, 2011 · 0 comments

tagged as Ban, CSA, Facebook, France, media, Television, Twitter in Facebook,News,Social Media,Technology,Twitter

Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

by Roohi Moolla on May 3, 2011 · 3 comments

tagged as engage, Listen, Manage, Measure, Monitor, Social Media in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

The Top 25 Reasons Businesses Fail at Social Media

Businesses are jumping onto Social Media in droves, but many aren’t succeeding and are completely mystified as to why their efforts aren’t bringing the results they expected. After all, they’ve been tweeting once a week for the last 3 months, so why don’t they have a thousand followers? And they put up a profile on Facebook, and posted directions to their store, so where are all the fans? And no, it’s not enough to simply setup an account and put a Twitter/Facebook/YouTube icon on your website, though it’s a start. The basics of social media marketing still seem to be [...]

by Roohi Moolla on April 15, 2011 · 0 comments

tagged as Businesses, Fail, Reasons, Social Media, Top 25 in Business,Communication,Facebook,Facebook,How-To,Marketing,Social Media,Twitter

What is a Hashtag? (aka that # symbol in Twitter)

It seems there’s much confusion over Twitter Hashtags for those who are new to Twitter, so I think it’s a good time to write a blog to answer some of the most Frequently Asked Questions I’ve been asked on the topic: What is a Hashtag? A Hashtag is simply a word or collection of words that categorize a tweet, embedded as part of the tweet itself. Because a Hashtag is prefaced by a # symbol, the Hashtag becomes a clickable link by which a user can then find other tweets related to that category. The official definition of a Hashtag [...]

by Roohi Moolla on March 29, 2011 · 1 comment

tagged as # symbol, FAQ, Hashtag, How To Use, tweet, Twitter in How-To,Logos,Marketing,Social Media,Twitter

Realtors and Social Media: An Argument for Engagement

Many businesses are struggling to grapple with the concept of how social media can work for them in their business, not the least of which is the world of realtors and real estate. Many realtors still think of social media as that intangible, “virtual” place – the “world wide web”, an online place of bits and bytes where most interaction is with a computer or laptop or keyboard. It feels entirely at odds with the familiar, physical world of real estate, of homes and land, property and listings. But real estate isn’t just about the physical space that a person [...]

by Roohi Moolla on March 1, 2011 · 0 comments

tagged as community, Engagement, marketing, Realtors, Social Media in Business,Editorials,Facebook,LinkedIn,Marketing,Social Media,Twitter

Twitter launches “Twitter Tales”

Twitter recently launched “Twitter Tales” – a new way for people to tell their stories a couple of days ago consisting of articles that highlight creative individuals and businesses who are using Twitter in innovative and interesting ways. Categories include Humor, Life and Community. The first stories are from @natashabadhwar ( Life), a mother/filmmaker/photographer/writer from New Delhi who sees Twitter as a form of self therapy, @caltrain (Community), a crowd-sourced Twitter account where people can help others avoid pitfalls on their daily commute, and @thebloggess (Humor) who provides a witty and honest behind the scenes look into her blog writing. Take a look, maybe you’ll [...]

by Roohi Moolla on August 19, 2010 · 0 comments

tagged as community, Humor, Life, Tales, Twitter in Brand Management,Marketing,News,Social Media,Twitter

“Twitter: The Movie Trailer” – Spoof of The Social Network Movie

Love it!! For those of you who’re looking forward to the release of the Social Network movie, the story of the rise of Facebook and its founder Mark Zuckerberg, as much as I am, this is a hilarious take-off by Rated Awesome for “The Twit Network” on the movie trailer. For best results, watch the Social Network trailer first And one more thing – great background song “I can Tweet” by the Gregory Brothers. “I want to tweet it all…” Download the full song here:http://www.sendspace.com/pro/dl/o6tyzy

by Roohi Moolla on August 14, 2010 · 0 comments

tagged as Facebook, Movie Trailer, Parody, Social Network, Spoof, Twitter in Facebook,News,Social Media,Twitter,YouTube

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