As Amir Efrati wrote recently in the Wall Street Journal, social-networking giant Facebook grabbed a major share of on-line advertising marketing while Yahoo Inc. just stood by and watched. Finally, Yahoo has decided to use some of the most popular and effective of Facebook’s marketing tools – the “Like” and “Share” buttons. Yahoo has placed the buttons on their news and sports websites to give their contacts a chance to share articles with their contacts on Facebook. Yahoo, like other providers of content, is trying to leverage Facebook’s gigantic user base to draw traffic back to Yahoo after readers have [...]
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