From the category archives:

YouTube

Toyota Camry – Reinvented Marketing

Now this is what I call a BRILLIANT piece of social marketing – funny, entertaining, and totally compelling for sharing. I just can’t decide if I like the male couch or the police masseuse better…

 by Roohi Moolla on February 2, 2012 · 0 comments

tagged as , , , in Social Media,YouTube

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United Breaks Guitars: The Power of One

Yes, this Youtube video of Dave Carroll and the story of his struggle with United Airlines for breaking his Taylor Guitar is from several years ago but worth re-posting – a great example of the power of the digital citizen and how one person can sway the opinion of millions with a simple, great story, imaginative delivery and a few clicks of a keyboard.

 by Roohi Moolla on October 20, 2011 · 1 comment

tagged as , in Business,Social Media,YouTube

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Top 34 Social Media To-Do’s for Marketing Managers

Thumbnail image for Top 34 Social Media To-Do’s for Marketing Managers

While still very young, social media is beginning to mature in its meteoric rise to marketing stardom, and businesses have begun to recognize the importance of implementing an organized structure to managing their social media efforts. I’ve organized this list of social media marketing “To-Do’s” into five groups of what I would call the primary activities required for anyone who’s involved in executing social media campaigns and strategies for businesses: Listen, Monitor, Engage, Manage and Measure. You can use this list to organize your marketing activities and ensure that you’re executing against each area on a regular basis.

 by Roohi Moolla on May 3, 2011 · 3 comments

tagged as , , , , , in Advertising,Brand Management,Facebook,Facebook,Google,How-To,LinkedIn,Marketing,Social Media,Twitter,YouTube

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Top 3 Tips for Search-Engine and User-Friendly Images and Video

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If you post content for your website, blog, Facebook or any other place online, it’s essential to optimize any pictures or video you include as part of that content. Images and Video are not naturally search-engine friendly – because search engines use algorithms that can only scan text-based information. Search engines don’t know anything about images and video other than what you tell them. So while images and video you upload to the internet cannot be easily indexed be search engines, there are several things you can do to optimize and make your images and video “search-engine friendly”. Let’s look at some basics first:

 by Roohi Moolla on May 2, 2011 · 0 comments

tagged as , , , , in Communication,Facebook,Google,Marketing,SEO,Social Media,Websites,YouTube

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New: Social Media Q&A Facebook Group

Social Media Q&A Questions and Answers on Facebook

Got Questions? We have answers! We’ve set up an open group on Facebook called Social Media Q&A for those of you with questions on Google, SEO, Twitter, Facebook, LinkedIn, YouTube, or any other questions about social media, online marketing, online advertising, web design, web 2.0, digital media and so on. We’ll do our best to give guidance, offer advice and provide answers – and if you’re a social media, web or online marketing professional, feel free to join the conversation! There’s a ton of information out there on social media – but not many places where you can ask questions [...]

 by Roohi Moolla on April 3, 2011 · 1 comment

tagged as , , in Facebook,Facebook,How-To,LinkedIn,Marketing,News,Social Media,YouTube

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“Twitter: The Movie Trailer” – Spoof of The Social Network Movie

Twitter Movie Spoof

Love it!! For those of you who’re looking forward to the release of the Social Network movie, the story of the rise of Facebook and its founder Mark Zuckerberg, as much as I am, this is a hilarious take-off by Rated Awesome for “The Twit Network” on the movie trailer. For best results, watch the Social Network trailer first And one more thing – great background song “I can Tweet” by the Gregory Brothers. “I want to tweet it all…” Download the full song here:http://www.sendspace.com/pro/dl/o6tyzy

 by Roohi Moolla on August 14, 2010 · 0 comments

tagged as , , , , , in Facebook,News,Social Media,Twitter,YouTube

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Google Graduation Search Video

Google Search Thumbnail of YouTube Video

A really great post by Dana Nguyen, Product Marketing Manager, Google Apps Education, about searching on Google…

 by Roohi Moolla on July 27, 2010 · 0 comments

tagged as , , , in Google,Social Media,Video,YouTube

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A Lesson For Education – The Domino’s Pizza Video

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There’s a lesson to be learned by Education from the story about Domino’s Pizza and YouTube – employees of Domino’s Pizza made a video of themselves doing pretty disgusting things and then posted the video to YouTube…a company’s worst nightmare?

 by Roohi Moolla on July 8, 2010 · 2 comments

tagged as , , , , , , , , in Advertising,Business,Communication,Entertainment,Marketing,PR,Social Media,Technology,Video,Web 2.0,YouTube

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