From the category archives:

Web 2.0

Four Great Cloud Tools for Business

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My Father always told me to “use the right tool for the job”. Most of our customers tell us that GPnet™ is the best supply chain management tool they have ever used. Leveraging the power of the internet to control inventory, order products and supplies and manage documents has never been easier. It’s all in one place; a true high tech supply-chain management solution. We are proud to bring supply chain management to the cloud but what other great applications are there to help streamline your operations? As we all become drawn to the cloud, mobile devices and all the [...]

 by jonsooy on August 4, 2011 · 1 comment

tagged as , , , , , , in Advertising,Business,Communication,Google,Marketing,Reviews,Social Media,Technology,Web 2.0

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A Web of One: How Facebook and Google Are Isolating Us From What’s Important

This is a great video from TED, well worth watching. Eli Pariser, online organizer and MoveOn.org‘s Executive Director of Political Action, is the speaker, talking about how personalization and information filtering by giants like Facebook and Google are diminishing the quality of our information in our lives instead of increasing it.

 by Roohi Moolla on May 16, 2011 · 0 comments

tagged as , , , , , , in Business,Communication,Facebook,Google,Marketing,Social Media,Web 2.0

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Chasing a High Follower Count Will Never Make You Happy

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I was in a meeting the other day with another social media professional and we were looking for case studies to feature in a panel discussion. My colleague brought up one specific brand again and again. She kept exclaiming over their high follower numbers. I found myself irritated with the emphasis. It got to the point where I couldn’t hide it anymore and my tone was sharp and she noticed. “I’m just not that impressed with numbers”, I said. Yeah, I don’t think that we’re going to be catching a beer together anytime soon. In a world where anyone can [...]

 by Kerry Rego on September 23, 2010 · 0 comments

tagged as , in Editorials,Facebook,Social Media,Technology,Twitter,Web 2.0

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Facebook Releases New Places Feature Today

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Facebook announced the release of their newest feature Places today, a new way for people on Facebook to let people know where they are, see where their friends have checked in, and discover places nearby. If you’re a Facebook user, you now have the option to share your location by “checking in” whereever you are – and let friends know where you are too. You can see if any of your friends have also chosen to check in nearby. To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if [...]

 by Roohi Moolla on August 19, 2010 · 0 comments

tagged as , , , , , , in Business,Communication,Entertainment,Facebook,FourSquare,Marketing,Mobile,Reviews,Social Media,Technology,Web 2.0

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How To Embed a Google Map in a WordPress Website/Blog

Google Map Embedded in WordPress

 This video provides instructions on how to embed a Google map into a page on a website or blog that’s created in WordPress. For those readers who don’t like to watch videos (it’s less than 4 minutes ), here are the written instructions, long and short: Long Instructions: Login to your Dashboard and under Pages,  click on Add New. Give the new page a title e.g. “Map”, and then Save the page as a Draft. Open up a new tab on your browser, then go to http://www.google.com. Click on Maps at the upper left corner of the screen. Type in [...]

 by Roohi Moolla on August 8, 2010 · 0 comments

tagged as , , , , , , in Google,How-To,Social Media,Video,Web 2.0,WordPress

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Top 7 Tips for an Effective Website aka Your Website is Not an Island

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Even if you have a strong social network and are Tweeting, Facebooking and channeling all your online social personas, your website is still your online ‘destination’ for your business. It can be anything from a simple blog to a full-featured website with a shopping cart and sophisticated backend database, but whatever it is, it still needs to reflect you, your company, your business and your goals. Think of your website as the central hub for your social channel network – the ultimate desitination where people can find out who you are and what you’re about. How effective is your website [...]

 by Roohi Moolla on August 5, 2010 · 0 comments

tagged as , , , , , , , in Blogging,Brand Management,Communication,How-To,Marketing,SEO,Social Media,Web 2.0,Websites

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A Lesson For Education – The Domino’s Pizza Video

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There’s a lesson to be learned by Education from the story about Domino’s Pizza and YouTube – employees of Domino’s Pizza made a video of themselves doing pretty disgusting things and then posted the video to YouTube…a company’s worst nightmare?

 by Roohi Moolla on July 8, 2010 · 2 comments

tagged as , , , , , , , , in Advertising,Business,Communication,Entertainment,Marketing,PR,Social Media,Technology,Video,Web 2.0,YouTube

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Experts, Gurus, Evangelists oh my…The Top 5 Questions to Ask your “Social Media Guru”

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While Social Media may be “new” to most people, the concept of conversing online has been around for a long time. But a new phenomenon is emerging of people claiming to be social media “gurus” and ”evangelists” – but how do you decide if the person you’re talking to about creating your social media campaign is truly an “expert”? Just because they have a profile on Facebook or have read one or two best-sellers on Amazon does not make them an expert. Lots of companies these days are looking around for someone to help them create an online media campaign that includes Twitter [...]

 by Roohi Moolla on April 26, 2010 · 0 comments

tagged as , , , , , in Blogging,Business,Communication,Marketing,SEO,Social Media,Twitter,Web 2.0

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New Twitter media portal: “Social Viewing” boosts television viewership on Bad Girls Club

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Twitter has launched a new media portal site with tools, knowledge, tips and tricks for conventional media… The site includes case studies like the OxygenLive experiment in which the Oxygen network piloted a social viewing component to it’s 4th season opener of Bad Girls Club – and significantly boosted it’s ratings. OxygenLive is an experience for viewers which is a combination of feeds—live video from show talent alongside questions and answers in a CoverItLive widget and, of course, tweets. Take a look at it here; Oxygen is now rolling the program out across the entire network. What’s most significant about this experiment [...]

 by Roohi Moolla on April 13, 2010 · 0 comments

tagged as , , , , , , in Advertising,Communication,Entertainment,Marketing,PR,Social Media,Technology,Twitter,Web 2.0

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It’s not about the technology, it’s about us…

So I’m meeting a lot of people these days…through work, through the SocialBiz Conference, sometimes just because I need to get out and away from my computer every once in a while….But what’s astonishing to me is how many people I meet who are still unconvinced or procrastinating about the fact that they need to have a strong internet presence. I think a lot of the hesitation has to do with people being afraid of losing their humanity by being connected to technology, and that’s not an unreasonable fear for people who aren’t used to being immersed or strongly connected to the internet-sphere. [...]

 by Roohi Moolla on March 17, 2010 · 1 comment

tagged as , , , , , , , , , , in Blogging,Business,Communication,Facebook,Google,Marketing,Social Media,Technology,Web 2.0

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The Top 10 Reasons Why you Should Blog …

So you’ve heard about blogging, your friend is blogging, you’ve thought “maybe I should be blogging too”, but you’re not really even sure what a blog is and why you should really invest the time, resources and effort…Here’s what you need to know to get started and why it’s an essential tool in your marketing toolkit. So…What’s a Blog? A blog is nothing more that a website that allows you to update the content on your site using a built-in Content Management System – which is simply the editing software that allows you to post your content, without needing technical or programming [...]

 by Roohi Moolla on February 15, 2010 · 1 comment

tagged as , , , , , , , , , , , , , , , , , , , , , in Blogging,Business,Communication,Marketing,PR,SEO,Social Media,Web 2.0

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