“Facebook In 14 Days! A Practical Guide to Get Your Business Online” Now Available for Download

 by Roohi Moolla on May 8, 2011 · 1 comment

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Facebook In 14 DaysFacebook In 14 Days! A Practical Guide to Get Your Business Online is an How-To Manual that will show you, step-by-step, the fundamentals of how to set up a fully-functional, powerful Facebook business Page.

With practical, easy-to-follow instructions, explanations, case studies, tips and examples, plus numerous screenshots, checklists and worksheets, you’ll learn how to get your business easily and effectively on Facebook, with as much visual help and as little technical jargon as possible.

Packed with tips, examples and case studies, this book has something for everyone. You will learn:

How to conduct a Facebook Audit

How to Set Goals for your Facebook Business Page

The Difference between Facebook Personal Profiles and Business Profiles

How to Add and Manage Effective Content

How to Create a Custom Welcome Page

How to Add a Like Box to your website

How to Connect your Facebook Page with Twitter and your Blog

How to Leverage Facebook Ads and Advanced Strategies

Why Facebook Metrics are Critical to Engaging with your Customers

Best of all, this book was written with the busy business owner and marketing manager in mind. Each chapter is dedicated to a specific topic and designed to stand-on its own. In just 14 days, you’ll learn how to build and promote a truly effective business Page by posting great content, attracting visitors, and keeping them engaged.

Whether you are a novice, just dabbling or a seasoned Facebook user, Facebook In 14 Days! A Practical Guide to Get Your Business Online will help you reach your target audience effectively, build relationships and convert leads into customers.


Ready to buy?


Purchase “Facebook in 14 Days! A Practical Guide to Get Your Business Online” (downloadable PDF) now:

 

From some of our readers…

“You have some of the best info on the web regarding Facebook pages!”
Julia Roh
Web and Graphic Designer, After9Design

“To me, social networking is going to meetings, parties, or fundraisers and making new acquaintances face to face. The idea of social networking via computer or phone is completely foreign to me, and a bit intimidating. Roohi Moolla is a brilliant woman who, not only stays at the forefront of technology, but is able to take complex information and make it simple for the “lay” person to understand.”
Suzanne Morrison
Small Business Owner, Joyful Surroundings Home Staging & Design


“What a difference a conversation with Roohi can make! As one of the early embracers of social media she has a wealth of experience and wisdom she shares freely. Roohi is the go-to person for using Facebook to grow your business. She is a strategist as well as pragmatist and her years of social media involvement equip her with advice and solutions that give a sustainable return on engagement.”
Jaco Grobbelaar
Marketing and Business Coach, BroadVision Marketing





Sneak Peek Facebook In 14 Days!

Take a look at the Table of Contents:

Foreword
Introduction
The Goal: A Great Business Page
Day 1: Conduct an Audit
Step 1: Facebook General Audit
Step 2: Facebook Detailed Audit
Day 2: Set Goals
Be SMART
Qualitative Goals vs. Quantitative Goals
Qualitative Goals Worksheet
Quantitative Goals Worksheet
Day 3: Create a Business Page
Managing Profiles & Pages
A Comprehensive Primer on Profiles and  Pages
Individual Roles on Facebook
Entity Roles on Facebook
Should You Convert Your Personal Profile to a Business Page?
Common Multiple Profile  Problems and Recommendations
Create a Business Page
Convert Personal Profile to a Business Page
How to Delete a Business Page
Deactivating a Personal Profile
Facebook Individual Roles vs. Entity Roles
Day 4: Page Settings and Administration
Privacy and Security
Facebook Privacy Resources List
Facebook Page Privacy Settings
Page Administration Dashboard Overview
All About Usernames (“Vanity URL”)
What is a Username?
Facebook Username Rules
How to Get a Facebook Username /“Vanity URL”)
Profile Picture
The Featured Section
Day 5: Post a Profile Picture
Profile Picture Examples
How-To Upload a Profile Picture
Edit Thumbnail
Day 6: Adding Content
The Power of “Like”
The Why, Who, When and What of Posting
Social Content Calendar
How Often Is Enough?
Set up a Schedule
Topics Outline
Assigning Resources
Finding Your Writing “Voice”
Writing Tips
Post to Your Facebook Wall
How to Delete a Post
How to Post to Another Business Page With Your Business Page Profile Name
Facebook Posting Tools
Facebook Topic Ideas List Worksheet
Facebook Suggested Activity Checklist
2 Week Social Content Calendar Worksheet
Day 7: More About Content
How To Upload Photos
Tagging Privacy Issues
Allowing Fans to Post/Tag Photos
Facebook Tagging Primer
Photo Tagging Basics
Video Albums
Video Privacy Settings
Day 8: Create a Custom Tab/ Welcome Page
How a Custom (Fan) Page Editor Works
How To Create A Custom Welcome page using Involver
How to Create a Custom Page Reveal
Day 9: Promote Your Page Part 1: Add Likes and Friends
Add a “Like” Box to Your Website
How to Add the Like box to WordPress
Invite Others
Import Contacts
Day 10: Promote your Page Part 2: Connect With Twitter
How To Connect With Twitter
Day 11: Promote your Page Part 3: Connect Your Blog
Why Blog?
Connect Your Blog to Facebook
Day 12: Promote Your Page Part 4: Facebook Ads
A Marketer’s Dream: Personalized Ads
Buying Facebook Advertising
Ad Types
Create an Ad
Day 13: Promote Your Page  Part 5: Advanced Strategies
Platforms
Promotion Strategy Examples
Day 14: Metrics
What are Metrics?
Lifetime Value of a Customer
LTV Calculation
The Power of Engagement
Metrics Glossary
Summary
Bonus: Facebook by the #s
Index


Ready to buy?
Purchase “Facebook in 14 Days! A Practical Guide to Get Your Business Online” (downloadable PDF) now:

Thank you and I look forward to connecting with you via Facebook!
– Roohi.
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