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Can Your Clients Find Your Tracks On The Web?

Many people still believe that social media is something they don’t have time for when it comes to their business. I have news for you, EVERYONE is busy, but we have no choice but to make time for things that are imperative. Consequences? Going out of business. If the phone book stopped being delivered tomorrow, would your clients still be able to find you? Social media isn’t just talking about yourself and your business solutions. It’s the way that your business information is staying alive on the web. Yes, you probably have a website but if you knew that every [...]

 by Kerry Rego on December 20, 2010 · 0 comments

tagged as , , in Brand Management,Marketing,Social Media

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Multiple accounts on Facebook…and the only thing that stays constant is change…

Many people are confused by Facebook’s Terms of service regarding business and personal accounts. Facebook’s Terms still do state that one person cannot administer multiple accounts. So strictly speaking, if you have a personal account (for family and friends), and a separate profile account with a fan page for your business, you’re managing multiple accounts. However, I believe the Terms are highly impractical any longer from anyone’s point of view, including Facebook.  They used to be pretty draconian (I’m talking about 2007) in their decisions about whether an account was ok (not in violation of their terms) or not. Remember, Facebook’s terms [...]

 by Roohi Moolla on February 13, 2010 · 0 comments

tagged as , , , , , , , , , , , , , , , , , , in Communication,Editorials,Social Media,Technology

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To choose or not to choose…

In 1992, Bill Clinton was elected on the platform of ‘It’s the economy, stupid’…a most wonderful phrase coined by the infamous-Democrat-married-to-a-Republican, James Carville. Well, it occurred to me this morning that “It’s the aggregation, stupid…”. Not that I would call anyone stupid, but you get the idea Everytime I turn around these days, it seems someone is talking about aggregating technology. It could be a newspaper talking about trying to aggregate it’s content for its online offerings or a financial services company that needs to collect data from a number of different sources…it could be a small business owner trying to [...]

 by Roohi Moolla on January 19, 2010 · 1 comment

tagged as , , , , , , , , , , , , , , , , in Communication,Social Media,Technology

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…"I don’t tweet, and I don’t care"…

A lot of what’s written about Social Media assumes a certain level of sophistication. But most people who are trying to deal with their business on a day-to-day basis simply don’t really understand what all the fuss is about. I had a conversation with a certain friend of mine today, MA, who said “I don’t tweet, and I don’t care”…I laughed, I thought it was a great line. And a pretty typical opinion for most business owners who don’t really know why they should be Twittering at all, let alone Facebooking and LinkingIn. So why do most of us write [...]

 by Roohi Moolla on January 11, 2010 · 2 comments

tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , in Communication,Social Media

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