The energy around Social Media conversations is pretty intense these days. It seems as if any time the topic comes up, people have reactions ranging from fear (“it’s all just a bunch of hype, it’ll go away”) to curiosity (“I’ve heard of it I think, should I be doing somethig about it?”) to active participation (“I’m changing how I market my business”) to intense evangelism (“It’s the best thing since sliced bread!!!”), and everything in-between. But why is Social Media having such an impact on us? And why should businesses take it seriously? I think the biggest issue of all [...]
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